Saturday, November 20th is the grand opening of Spinns Harajuku! Located next door to Forever 21 on Meiji Dori, this large, centrally-located store appears poised to become a major new player in the neighborhood. While many of the big Harajuku openings in the last few years have been international stores (H&M, Nike, Kitson, F21, Tommy, etc.), Spinns is a funky, street-level Japanese fashion company. It is exactly the kind of place that put Harajuku on the world fashion map. Excited about the prospects, we stopped in to preview the new Spinns Harajuku shop space, to talk to the staff, and to ogle their vast and varied array of fashion and lifestyle goods.

Spinns Harajuku

The first thing you notice when you enter the shop is the fun and frantic decor – from the multitude of scrolling LCD signs flashing cryptic messages like “Welcome to China”, to artwork scrawled near the ceiling, to walls covered in stuffed animals, pop culture curiosities, and random toys. The next thing you notice is that the place is huge – over 3000 square feet (300 square meters). The narrow front belies the depth of the shop, which seems to go back more than a block. Walk far enough inside and you’ll find yourself sandwiched between a shrine to Mexican traditional art and kitsch (just missing the velvet Elvis paintings) and a wall display that looks like it was brought to Harajuku straight from a Thai street market.

Besides the big interior, the variety of fashion on offer at Spinns Harajuku is also astonishing – wall to wall, floor to ceiling, no space is wasted. They carry menswear and womenswear, footwear, head wear, outerwear, accessories, jewelry, and lots more. Many of the fashion labels carried by Spinns Harajuku are exclusive brands created by young Japanese designers – and available only at this location. Their willingness to embrace and support up-and-coming Japanese fashion designers is one of the main things that excites us about the new store.

Spinns Harajuku Staff

Exclusive brands carried at Spinns Harajuku during the opening include the Spinns official fashion brand (seen in Zipper and many other Japanese fashion magazines); Omocha Party (a colorful remake fashion brand created by designer Kenji); CRAZY*TOYGANG (original brand created by Japanese fashion student Kaho); and several others which we don’t have the info on yet. Much of the fashion is handmade or hand re-made from used, new, and vintage clothing. The store manager showed us a number of pieces that were re-made. It’s obvious that the Spinns designers are putting a lot of work into creating interesting one-of-a-kind pieces.

Besides the fashion, Spinns Harajuku also carries a variety of lifestyle items – from iPhone and iPad accessories to random small interior goods to bizarre life-sized rubber chickens that squeal when you squeeze them (scary!). There is also a small section of the store with a selection of books and magazines, as well as a listening station with a few select CDs. Add to all of the that the fact that the store’s staff is both fashionable and friendly, and the reality is that once you go inside Spinns Harajuku, you may never want to leave!

When we went to preview the store, we brought back lots of photos. Please check them all out – and don’t forget that you can click on any of the images to see high resolution versions.

Click any of the photos to enlarge them.

 

Spinns Harajuku Info:

  • What: Spinns Harajuku Boutique
  • Where: Meiji Dori in Harajuku, next to Forever 21
  • Access: Meiji-Jingu Mae Station or Harajuku Station
  • Address: 1-8-8 Jingumae, Shibuya-ku, Tokyo, Japan 150-0001
  • Hours: M-F 11:00 – 21:00; Sat, Sun, Holidays 10:00 – 21:00
  • Website: Spinns Official Website
  • Map: Spinns Harajuku Map

 

All photos by Kira.

40 Comments

  1. i could buy the whole shop… cant wait until i visit this shop =^.^=

  2. wow! they even look like they have takashi murakami outfits *o*

  3. I can’t wait to take go inside and shop!! I already see many items I want. ★

  4. Wow. Crazy. I’m not sure how I feel about it! I could see this being relatable outside of Harajuku, like an international market or style. Its like mainstream/a little behind Harajuku on steroids! I’m guessing its pretty cheap too?

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  6. kiri miyazaki

    ohhhhhhh My Godddd
    i need allllllllllllllllllllllllllllllllllllllllllllllllll

  7. I hope I fit into all the clothes I want to buy *-*

    Also, I especially hope they’ll be in need of Models, I’ll gladly send in my profile and portfolio to get to Model some of the clothing!

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  9. SantaClaus

    Anyone notice the Ronald Mcdonald clown. It’s kind of scary

  10. waaa!!! they even have mexican stuff!!! xD well, catholic i guess. haha. thats awesome. i hope i can live there someday… my family is really strict, but i shall go! :D and i am SO going to this place!!! :D

  11. omg!!!!!!
    mexican stuff
    :P
    quiero una tienda asi…

  12. Oh my Gooooood!!!!
    I like aaaaaaaaaaaaall!! :3

  13. i went there with my twin sister last year in dec 2010…where from new zealand….so many one of a kind pieces…awesome shit!!! :D definitely fav stre in japan… <3

  14. Tengo que ir a esa tiendaaaaaaaaaaaaa!! si o si!!
    Dios hay tantas cosas que quiero de ahí!! I love it!!

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  16. Oh god, I wanna go there so badly. I think I could seriously buy the whole shop.

  17. Wish I was standing in this shop trying on the amazingly cute outfit and shoes!

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  19. OMG!! I luv this store!! Fashion heaven!! *dies*

  20. This store is just I-N-C-R-E-D-I-B-L-E. I don’t want to visit it, I want to LIVE there!! *OOO*

    Ajsdjdfnjdn… I can’t even speak! Every corner of it is SO perfect!!

    I’m in love.

  21. And this is why Belgium is sooo boring~!! We need more shops like this,, gawd, subarashii~! xxx

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