Most Recent Tokyo Fashion Articles

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Itazura Tokyo “Big Magic Festival” #9 Party Pictures

Itazura Tokyo “Big Magic Festival” #9 Party Pictures

Posted on June 22, 2012 in

Itazura Tokyo is a Shibuya boutique which sells vintage, resale, remake and indie fashion. But it's not just any indie shop - it's a super-hip store that is part of a growing subculture in Tokyo's fashion scene mixing Japanese fashion

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Harajuku Fashion Walk #10 – Pictures & Video of Kawaii Japanese Street Fashion

Harajuku Fashion Walk #10 – Pictures & Video of Kawaii Japanese Street Fashion

Posted on June 19, 2012 in

It's hard to believe that it's been almost two years since the first Harajuku Fashion Walk brightened up the streets of Tokyo. Just as amazing is that the early summer 2012 Harajuku Fashion Walk was the tenth time the event

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Nude N Rude – Tokyo’s “Bright Despair” Lifestyle Boutique & Fashion Brand

Nude N Rude – Tokyo’s “Bright Despair” Lifestyle Boutique & Fashion Brand

Posted on June 18, 2012 in

Nude N Rude is known for its alternative Tokyo boutique and edgy Japanese fashion brand. But the Nude N Rude founders' vision goes even further - encompassing music, art, and a way of life. Nude N Rude supports an underground

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Yasumasa Yonehara’s 53rd Birthday Party in Tokyo – Pictures

Yasumasa Yonehara’s 53rd Birthday Party in Tokyo – Pictures

Posted on June 9, 2012 in

Yasumasa Yonehara, known around the world as "Yone", has been a major player in Tokyo's street fashion scene since the 1990s. As the founding editor of Egg Magazine, Yone was instrumental in bringing Shibuya's kogal/gyaru subculture into the mainstream. With

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Rune Naito’s “The Roots of Kawaii” with Sebastian Masuda in Tokyo

Rune Naito’s “The Roots of Kawaii” with Sebastian Masuda in Tokyo

Posted on June 6, 2012 in

Rune Naito was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of modern "kawaii" culture. Naito died in 2007, but his influence lives on in Japan

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NICOPANDA Popup Shop in Tokyo + Hirari Ikeda Styled by Nicola Formichetti

NICOPANDA Popup Shop in Tokyo + Hirari Ikeda Styled by Nicola Formichetti

Posted on June 5, 2012 in

Nicola Formichetti is possibly the most influential fashion stylist in the world today. His work is wide ranging - from jaw-dropping theatrical styling for Lady Gaga to high-end Mugler collections to affordable everyday clothes for Uniqlo. He's also worked with

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Party Baby: The Story of Kumamiki’s Harajuku Fashion Brand

Party Baby: The Story of Kumamiki’s Harajuku Fashion Brand

Posted on May 27, 2012 in

Tokyo street fashion is famous around the world because of the tribes of young creative people who congregate in Harajuku. Beyond their status as international style icons, these fashionable "Harajuku kids" are also the future of the Japanese fashion industry.

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Harajuku Fashion Walk Presents “Pop N Cute” with Broken Doll

Harajuku Fashion Walk Presents “Pop N Cute” with Broken Doll

Posted on May 23, 2012 in

Harajuku Fashion Walk - Tokyo's most kawaii street fashion parade - takes place every other month, with the next one planned for this coming weekend. When the Fashion Walk kids aren't out walking the streets of Harajuku together in colorful

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Nude N’ Rude Couture 2012 S/S featuring Hirari Ikeda

Nude N’ Rude Couture 2012 S/S featuring Hirari Ikeda

Posted on May 18, 2012 in

Nude N' Rude has made a name for themselves in Japan with their Tokyo boutique catering to Japanese fans of edgy dark fashion. Nude N' Rude calls their philosophy "Bright Despair". The exact genre of the fashion is hard to

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Japanese Street Fashion, Music & Fun at Heavy Pop #3 – Pictures & Video

Japanese Street Fashion, Music & Fun at Heavy Pop #3 – Pictures & Video

Posted on May 14, 2012 in

"Heavy Pop" is the name of a series of parties produced by Japanese photographer Ray Ochiai. Heavy Pop's main draw is that personalities from the Tokyo street fashion scene are invited to DJ. If you've ever wondered what the fashionable

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