Most Recent Tokyo Fashion Articles

Tender Person is a Japanese fashion brand founded by Bunka Fashion College student Yuto Yashige. The brand's concept is "The pursuit of simplicity, with beauty and sensitivity". We first met Yuto several years ago on the streets of Harajuku. As

Milk is a Harajuku legend. The Japanese brand - founded all the way back in 1970 - is one of the original Harajuku street fashion brands, and also one of the creators of what would eventually become the worldwide lolita

Two of the hottest streetwear brands in Harajuku over the last year have been M.Y.O.B NYC and DAMAGE (DVMVGE). The two independent brands - one from Japan and one from Taiwan - will join forces and host a limited time

Shohei Kato is a young Japanese fashion designer who we first met on the streets of Harajuku. Last year, we produced a short documentary about the debut of his fashion brand HEIHEI. HEIHEI's next collection, 2015-16 A/W's "I Am Not

Milklim is a Japanese fashion brand known for super-kawaii fairy/fancy fashion in all shades pastel. Founded in Nagoya, the brand recently moved their flagship shop to the capitol of kawaii - Harajuku! The new Milklim Harajuku boutique is located on

Sebastian Masuda - a Japanese artist who is also the founder of the famous Harajuku boutique 6%DOKIDOKI and Kyary Pamyu Pamyu's art director - is on a mission to spread the power of "kawaii" around the globe. Last year, he

Buccal Cone is a young Japanese fashion brand whose first official collection garnered a lot of attention within the Tokyo street fashion scene. The brand's 2014 debut collection "Neo Extremists" featured kanji prints on black and white sheer coordinates. We

Independent Japanese brand Buccal Cone exploded onto the Tokyo street fashion scene when the sheer kanji-print pieces from their 2014 Spring/Summer "Neo Extremists" collection appeared repeatedly in street snaps in Japanese fashion magazines. The key pieces from that collection sold

One of the problems with a fashion shopping trip to Tokyo is that there are usually too many shops to be seen - and too little time. While we highly recommend exploring Tokyo by foot in conjunction with using Tokyo's

On December 25, 2014, a new visitor center opens in Harajuku. The new "Moshi Moshi Box" is a joint project between the Shibuya Tourism Association and Harajuku Shop Association. The visitor center is located on Meiji Dori directly across the