Ato 2012 S/S Collection
The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day, TokyoFashion.com’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.
On Tuesday, October 18th, Japanese label Ato showcased their 2012 Spring/Summer collection on the runway at Tokyo Midtown.
Japanese designer Ato Matsumoto founded his eponymous brand in 1993, opening his flagship Minami-Aoyama shop the same year. He held his first Tokyo show for the ato brand in 1994. In 2000, he presented his collection in Paris for the first time. The ato brand grew increasingly more popular (and available) outside of Japan in the following years. Celebrities such as Kanye West were seen wearing ato shoes, making the brand known in the sneaker culture. Primarily known as a menswear label, the ato women’s collection debuted in Tokyo in 2003.
The Ato 2012 S/S “chic” collection shown at Japan Fashion Week featured plenty of the wearable well-cut streetwear that designer Ato Matsumoto is known for. The collection included both menswear and womenswear, and featured blazers with military accents and long slim double breasted coats. Most models were wearing gladiator type sandals. There wasn’t anything shocking, but the collection was solid and should definitely appeal to existing customers of the brand as well as fans of Japanese streetwear (both in Japan and abroad).
Please click the thumbnails below to check out the full sized versions of all of the ATO pictures for yourself.
Ato 2012 Spring/Summer
Click any of the pictures to enlarge them!
External Link: Ato Official Website
About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.