Banal Chic Bizarre “Old Future” – Womenswear 2012 S/S

The 2012 S/S edition of Japan Fashion Week (aka Mercedes-Benz Fashion Week) in Tokyo is under way! Several times each day,’s contributors are reporting back from runway shows and events all over town. Be sure to check out all of our Mercedes-Benz Fashion Week Tokyo coverage.

On Friday, October 21st, Japanese label Banal Chic Bizarre showcased their 2012 Spring/Summer womenswear collection on the runway at belle salle SHIBUYA FIRST.

Banal chic bizarre creators Ayano Ichige and Shun Nakagawa were born in 1983. They learned the fashion business not at school, but by designing and selling remade clothes in Tokyo. They officially launched the brand in 2002 with the concept of “eccentricity in simplicity”. They operate retail shops in Tokyo, Nagano, and Osaka under the name ADD as well as selling their work online. In addition, banal chic bizarre publishes a fashion magazine titled “√Root Magazine” [Squareroot Magazine], which is also available at both their brick and mortar and online shops.

“Old Future” was the theme of the Banal Chic Bizarre 2012 S/S womenswear collection shown during Japan Fashion Week. The designers mashed up materials – including see-through plastic, knits, lace, and leather – in a way that had us thinking of supposedly-at-the-time-futuristic interior design from the 1970s. One of the models came out in a beautifully-distressed ballet tutu and bodice that we would love to see worn off the runway. Like the 2012 S/S Banal Chic Bizarre menswear show, the models’ footwear was notable.

Please click the Banal Chic Bizarre womenswear images below to see the high resolution versions.

Banal Chic Bizarre 2012 Spring/Summer Womenswear

Click any of the Banal Chic Bizarre womenswear pictures to enlarge them!


External Link: Banal Chic Bizarre Official Website



About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. Whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

Comments are closed.

  1. I love the use of transparent plastic…
    And the leather shorts are cool.

  2. I thought this would be that stupid kindof “futuristic” stuff, BUT they managed to pull of everthing flawlessly!!! LOVE

  3. Well they are quite “Bizarre” outfits indeed, but some of them are wearable(at least for me..)

  4. the plastic fabric was quite a beautiful touch to the dresses, it gave it a more feminine edge then the outfit would have had if using a belt or of the such. the orange and black combination is an amazing way to describe the olden styled futuristic glow. in all, this was a gorgous collection!! xo.