Brands: Business As Usual

Japanese Vintage Fashion Street Styles in Harajuku w/ Priere, Gunifuni, Qosmos, Business As Usual, LAD Musician, Kinji, Meno & Sugar Me

Japanese Vintage Fashion Street Styles in Harajuku w/ Priere, Gunifuni, Qosmos, Business As Usual, LAD Musician, Kinji, Meno & Sugar Me

Posted on February 24, 2018 in

While taking an evening stroll in the Harajuku neighborhood, we came across Shota - an eCommerce site designer - and Yukarin - designer of the Japanese antique inspired fashion brand Priere. Shota is dressed in a long plaid coat from

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Harajuku Guy w/ Business as Usual Patchwork Sweater & Margaret Howell Bag

Harajuku Guy w/ Business as Usual Patchwork Sweater & Margaret Howell Bag

Posted on January 20, 2016 in

Wataru is a 20-year-old student who caught our eye on the street in Harajuku. His look features a patchwork knit sweater from Business as Usual with black cropped pants by the Japanese brand Hare and Reebok sneakers. His "MHL" stencil

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Business As Usual Sweater w/ Wide Leg Pants & Tokyo Bopper Platforms

Business As Usual Sweater w/ Wide Leg Pants & Tokyo Bopper Platforms

Posted on January 3, 2013 in

Gerobetya is someone we see around Harajuku often - you might remember her from our snaps back in June and March. She's 14 years old and she's a student. Gerobetya is wearing an oversized knitted sweater from Business As Usual

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Gerobetya’s Long Lace Skirt, Silver Shorts & Boots in Harajuku

Gerobetya’s Long Lace Skirt, Silver Shorts & Boots in Harajuku

Posted on June 14, 2012 in

Meet Gerobetya, a 14-year-old Japanese student who we photographed in Harajuku. Gerobetya - who you might remember from our previous pictures - is friends with many of the popular next-generation (younger) Harajuku street snap girls. Gerobetya is wearing a sun-graphic

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Pink Dragon Embroidered Jacket & Retro 80s Baggies

Pink Dragon Embroidered Jacket & Retro 80s Baggies

Posted on March 13, 2012 in

This is Violet, a 17-year-old student that we photographed in Harajuku. She's wearing a kitten-themed embroidered jacket from Pink Dragon, a plaid sweater from Business as Usual and retro 80s baggy print pants from Kinji. Her black backpack is from

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Business As Usual Overcoat, Kinji Shorts & Uniqlo Skinny Pants

Business As Usual Overcoat, Kinji Shorts & Uniqlo Skinny Pants

Posted on February 28, 2012 in

Here's a guy with a layered look that we photographed in Harajuku. Takei is a 19-year-old student. His gray flannel coat and green sweater are from Business As Usual. He's also wearing skinny pants from Uniqlo and shorts from Kinji.

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Blonde Japanese Couple in Happi Coats in Harajuku

Blonde Japanese Couple in Happi Coats in Harajuku

Posted on July 5, 2011 in

Here's a stylish blonde couple that we photographed in Harajuku. They've both mixed traditional Japanese clothing with modern pieces. The cute girl on the left, an 18-year-old student named Bunchin, is wearing a white-shirt and black happi coat from a

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Mustard Coat & Jungle Pants

Mustard Coat & Jungle Pants

Posted on March 26, 2011 in

This cool guy with a gray flannel cap is Yuhi, a 19-year-old student. He’s wearing a mustard colored hooded coat with toggle closures and jungle-print pants. Both pieces are from Business As Usual, which is also where his he got

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CICATA×REGAL Loafers & Vivienne Westwood Pants

CICATA×REGAL Loafers & Vivienne Westwood Pants

Posted on March 24, 2011 in

This is Sugaya, who’s 19 and a student. His outfit includes a stylish red coat worn over blue pants printed with stars from Vivienne Westwood. He’s also wearing red penny loafers (complete with coins) from CICATA×REGAL. His accessories include a

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