Brands: Co&Lu

Haruka is a kawaii fashion-loving girl - with twin tails and a pastel outfit - who we met in Harajuku. She is 16 and she's a student. Her sweatshirt is from the kawaii Japanese brand Milklim, and her shorts are

Campus Summit is one of the biggest gyaru events in all of Japan. Held once a year since 1995 in the heart of the gyaru capitol of the world Shibuya, the event draws over 1,000 Japanese gyaru and gyaru-o with

We spotted this Japanese guy on Takeshita Dori in Harajuku. We decided to photograph him because he is wearing a couple of brands that are really popular with a specific group of Japanese girls and guys. The two Japanese fashion

Cocolulu is a Japanese brand that's synonymous with the "gyaru" fashion culture.  Unlike other brands that cater to this scene, Cocolulu (sometimes known as Cocolulu by CO&LU) has changed its brand concept very little over the years.  Since its launch

We photographed these two cute Japanese girls near Shibuya Station in Tokyo. They are both wearing outfits that came mostly from the Japanese brand Co&Lu with some items possibly from the related brand CoCoLuLu by Co&Lu. The outfits consist of