Brands: Namaiki

This is Yuri. She's a 17-year-old student with a graphic look that caught our eye. She's wearing a space-print t-shirt she bought in Korea with AvantGarde x Choco Moo tattoo tights and a light resale bomber jacket. Her tote features

Here's a friendly girl who caught our eye on the street in Harajuku. Her fun style, with the "Americana" imagery, reminded us of the Japanese magazine model Ayumi Seto. After talking to her, we found out that some of the

The streets of Harajuku were a bit less crowded on Saturday, March 24th as fashion fans headed to Tokyo Big Sight for "Harajuku KAWAii!! Spring 2012". With 6,800 attendees, this edition of the seasonal Japanese fashion event was the largest

"HARAJUKU KAWAii Spring 2012 supported by Fulltool" has confirmed the appearance of an additional musical artist - Negoto! Japanese girl pop group Negoto will battle the previously announced guests Kyary Pamyu Pamyu and Momoiro Clover Z at the upcoming edition

"Harajuku Kawaii" is not just a phrase describing the lifestyle of denizens in Tokyo's most fashionable neighborhood. It's also the name of an event packed with fashion, music and fun taking place in Tokyo several times a year. Harajuku Kawaii

Spinns Harajuku is a shop we've been following since their grand opening last year. In the short time they've been around, the store and their related brands have become increasingly influential in the Harajuku fashion scene. From the models they