“Harajuku Kawaii” Pictures Winter 2011-2012 – Cute Japanese Fashion & Kyary Pamyu Pamyu

“Harajuku Kawaii” is not just a phrase describing the lifestyle of denizens in Tokyo’s most fashionable neighborhood. It’s also the name of an event packed with fashion, music and fun taking place in Tokyo several times a year. Harajuku Kawaii is similar to the famous Tokyo Girls Collection. However, whereas TGC leans toward Shibuya and mainstream real clothes brands, Harajuku Kawaii is a showcase for the cute fashion worn by girls who roam the streets of Harajuku. In addition to the many fashion shows, the Winter 2011-2012 event also featured the reigning queen of all-things kawaii-in-Harajuku – Kyary Pamyu Pamyu!

Kyary Pamyu Pamyu at Harajuku Kawaii

Harajuku Kawaii Winter Edition was held at Studio Coast and hosted by the famous Japanese twin models, Ami and Aya. The event featured fun runway fashion shows from a dozen established Harajuku-friendly fashion brands (Spinns, Galaxxxy, Namaiki, etc.) as well as a kimono fashion show, a live performance by Kyary, and a set of fashion shows presented by Japanese fashion students. There was so much fun and fashion on display that we are going to break our coverage into two separate reports. This first report will show you the established Japanese fashion brands and Kyary. Our second report covers the more experimental Harajuku Kawaii 5iVE Star fashion shows.

Lovers of Harajuku fashion will recognize many familiar faces walking the Harajuku Kawaii catwalk. Well-known Harajuku models Ayumi Seto, Apochi, Una, Shiho Takechi, Yura, Fumiko Aoyagi, and more were on hand to show off this season’s fashion while interacting with their excited fans. Attendees were also treated to seeing several of Harajuku’s most famous models wearing colorful kimono during a special fashion show.

In between the Harajuku Kawaii fashion shows, Kyary Pamyu Pamyu appeared on stage and performed a high energy set featuring her hit “Pon Pon Pon” as well as her current single “Tsukema Tsukeru”. Kyary was backed by a super-cute group of colorfully dressed young dancers. Harajuku Kawaii lived up to its name – from the fashion, to the music, to Kyary’s adorable dancers – everything was cute, cute, and more cute!

See just how cute it all was by viewing all of our Harajuku Kawaii pictures below. Click any of the photos to see them in high resolution.

Ami & Aya Opening Harajuku Kawaii


Ciaopanic Fashion Show at Harajuku Kawaii


Double Name Fashion Show at Harajuku Kawaii


Ray Cassin Fashion Show at Harajuku Kawaii


Kimono Fashion Show at Harajuku Kawaii


Mystic Fashion Show at Harajuku Kawaii


Earth Music & Ecology Fashion Show at Harajuku Kawaii


Pageboy Fashion Show at Harajuku Kawaii


Spinns Fashion Show at Harajuku Kawaii


Namaiki Fashion Show at Harajuku Kawaii


Galaxxxy Fashion Show at Harajuku Kawaii


Kyary Pamyu Pamyu Concert at Harajuku Kawaii


Khaju Fashion Show at Harajuku Kawaii


E Hyphen World Gallery Fashion Show at Harajuku Kawaii


Mysty Woman Fashion Show at Harajuku Kawaii


Harajuku Kawaii Grand Finale


Click any of the Harajuku Kawaii pictures to enlarge them!

We’d like to send out a big “Thank You!” to all of the Harajuku Kawaii brands and performers, as well as the organizers for inviting us to their event. If you ever get a chance, we definitely recommend that you go see Harajuku Kawaii for yourself in person!

For more information on Harajuku Kawaii check the following links:

Don’t forget to check out second part of our coverage – with 150 more pictures of Harajuku Kawaii 5iVE Star fashion shows. Also, don’t miss our Harajuku Kawaii street snaps!


All photographs by Will Robb.

About the photographer:
As long as he is behind his camera Will is a happy man. He has photographed everything from the slums of Bangkok to the catwalks of Tokyo. He is a contract photographer for Lonely Planet, his images and photo essays have appeared in Time Out, The Japan Times, Sportswear International and a variety of other newspapers, magazines and guidebooks around the world and his photo essays from Iraq for The Griffith Review even earned him a mention in the Australian book review of the year in 2006. In addition to his media related work, Will also shoots events, portraits, weddings and the occasional CD cover. His full portfolio can be found at WillRob.com and whatever he’s working on, he always writes about his jobs and how he goes about them at Will Robb Photography.

Comments are closed.

  1. Oh Gosh ~ └(★o★)┐
    All the models were super stunning, first of all, which made everything amazing.
    The outfits – majority of them – were extremely cute and posh.
    I really am going to try to recreate a good amount of them.
    So major kudos to all the brands and stylists.
    Kyary looked cute as always and I’m gonna guess her performance was excellent.
    Major thanks for all the amazing photos ~ ! !

  2. Ah ! & The Lady Gaga accessories were really nifty.
    I might try t find or make myself one.

  3. thank you for the pictures!

    I loved seeing ayumi ;u;
    She’s so pretty in whatever she wears (but that kimono!!)

    I love seeing the style and diversity of styles. And the pretty models!

    Kuku kyary is so cute ^^

  4. …i like all .the models …and the fashion……… yes …that ¨s the wey …………..¡¡¡..avant garde……………………………………………………………………………………………………………………………………¡¡¡looks pretty…¡¡¡

  5. eeeeeee~ very kawaii, i especially loved the Spinns and Namaiki collections. ; 3;