Tag: Ayumi Seto

Grimoire is one of the most influential vintage/antique boutiques in the Japanese street fashion scene. Vintage fashion-loving young women from all over Japan look to Grimoire for style inspiration. The unique fairy tale-inspired vision of director Hitomi Nomura sets Grimoire

Tokyo Girls Collection is the biggest single-day fashion event in Tokyo. The Autumn/Winter 2012 Tokyo Girls Collection drew over 30,000 young Japanese women to Saitama Super Arena for a full day of fashion, music, and fun. There is no better

Kyary Pamyu Pamyu is the undisputed star of Harajuku fashion today. Over the last couple of years, we watched with astonishment as Kyary evolved from being a cute high school girl with a kawaii sense of style who we would

HARAJUKU KAWAii is a popular Japanese fashion and music event about which TokyoFashion.com has been reporting for the last couple of years. Harajuku Kawaii features fashion shows from kawaii Harajuku-friendly fashion brands (including 6%DOKIDOKI), concerts by kawaii singers (including Kyary),

Spinns is one of the most popular shops in Harajuku, appealing to young Japanese girls and guys seeking the latest trendy street fashion at a price they can afford. Located next door to international mega-chains H&M and Forever21, Spinns has

The streets of Harajuku were a bit less crowded on Saturday, March 24th as fashion fans headed to Tokyo Big Sight for "Harajuku KAWAii!! Spring 2012". With 6,800 attendees, this edition of the seasonal Japanese fashion event was the largest

"Harajuku Kawaii" is not just a phrase describing the lifestyle of denizens in Tokyo's most fashionable neighborhood. It's also the name of an event packed with fashion, music and fun taking place in Tokyo several times a year. Harajuku Kawaii

Spinns Harajuku is a shop we've been following since their grand opening last year. In the short time they've been around, the store and their related brands have become increasingly influential in the Harajuku fashion scene. From the models they