Ice Cream/BBC Coming to Zozo July 1st

The popular online Japanese shopping mall ZozoResort has announced a new partnership with theBillionaire Boys Club / Ice Cream made-in-Japan streetwear brands. On July 1st, Zozo is going to add a new exclusive shop to their website called “The Ice Cream Shop”.

The new Ice Cream Shop at Zozo.jp will carry clothing and accessories from BBC/Ice Cream – the collaboration streetwear brand created by Pharrell Williams from NERD/The Neptunes and Nigo from A Bathing Ape (BAPE).

Even though the store doesn’t officially open until next month, Zozo already has photos of items that will be available from the new BBC/Ice Cream lookbook up on their website.

To celebrate the opening of the new online shop, Zozo will be offering some exclusive limited edition Billionaire Boys Club / Ice Cream items on July 1st. They’ll have two limited edition t-shirts and a hat, each priced at around US$75 each and a pair of limited edition BBC Jeans priced at just over US$200.

The jeans and the hat are limited to 200 pieces and each of the t-shirt designs is limited to 100 pieces, so expect everything to sell out as soon as The Ice Cream Store goes live. There will also be BBC/Ice Cream give away gifts and other promotions to celebrate the new shop at Zozo. You can see a lot more pictures and get more details – as long as you can read Japanese – at the Zozo website.