Fairy-kei is a Japanese fashion tribe based around a very “cute” look that is often seen on young women the Harajuku area of Tokyo. Girls who are into Fairy-kei often wear pastel colors including pink, purple, and yellow. Common clothing items in Fairy-kei outfits include tulle skirts, cute graphic t-shirts, and 1980s toys, plush animals and charms as accessories. Some of the top fashion brands in the Fairy-kei scene include Spank!!!, 6%DOKIDOKI, Nile Perch, and ManiaQ.
While out and about in Harajuku, 16-year-old Japanese student Sara caught our eye with her pastel street style. Sporting twin tails and a pink face mask, Sara stepped out wearing a Spinns sweater paired with a tiered pastel blue mini
In Harajuku, we came across Natsumi and Piyo, both familiar faces on the Harajuku and Koenji vintage streetwear scenes. They easily caught our eye this day with their pastel and kawaii street styles. Sporting purple ombre twin tails and a
Giovanni is a 19-year-old Japanese fashion student we met on the busy Harajuku street at night. She is often featured on our Harajuku street snaps because of her eye-catching and colorful fashion styles, with her last snap featuring her aqua
While taking a walk down the Harajuku street one evening, we came across Naru, a 21-year-old student who easily caught our eye with her purple-and-pink ombre hair and fairy kei fashion style. Naru's style consists of a cream Liz Lisa
In Harajuku we met Rumy and Sumomo, both Japanese creators wearing pastel street fashion. Let's take a closer look: At the left, Sumomo is wearing a mint jacket and pink pants, both of which are from Happy Birthday To You,
19-year old Yamazaki2gou (a specialty school student) and Sebone (an illustrator) caught our eye on the street in Harajuku. On the right, pink and purple ombre-haired Yamazaki2gou is wearing a black print t-shirt and black shorts under a pastel purple
Minodayo is a 19-year-old student and designer whose cute look easily caught our eye on the street in Harajuku. Minodayo is wearing a ruffle jacket, top and cloud skirt handmade by My_Unicorn_Dayo with WEGO furry flippers and loose socks. Her
Nukonuko is a kawaii fashion-loving girl - with blue and purple hair - who we often see around the streets of Harajuku. She works at a beauty salon. Nukonuko's look features an ice cream and bow covered pastel "Cotton Candy"
Milklim is a Japanese fashion brand known for super-kawaii fairy/fancy fashion in all shades pastel. Founded in Nagoya, the brand recently moved their flagship shop to the capitol of kawaii - Harajuku! The new Milklim Harajuku boutique is located on
Kanata is a 19-year-old student - with purple bangs - who we often see around Harajuku. This time, we met him at the newly Milklim shop just off of Takeshita Dori in Harajuku. Kanata is wearing a "Cotton Candy" sweatshirt
