Fairy-kei is a Japanese fashion tribe based around a very “cute” look that is often seen on young women the Harajuku area of Tokyo. Girls who are into Fairy-kei often wear pastel colors including pink, purple, and yellow. Common clothing items in Fairy-kei outfits include tulle skirts, cute graphic t-shirts, and 1980s toys, plush animals and charms as accessories. Some of the top fashion brands in the Fairy-kei scene include Spank!!!, 6%DOKIDOKI, Nile Perch, and ManiaQ.
We ran into Kumamiki - and her bright pink hair - near LaForet Harajuku on the night of Shibuya Fashion Festival. Kuma is a well-known personality around the streets of Harajuku, and the designer of her own brands Kumamiki and
Harajuku Fashion Walk #15 took place in Tokyo last week. We already posted our main coverage of the event, with Harajuku Fashion Walk pictures and video. Now it's time to take a closer look at the outfits that participants were
Harajuku Fashion Walk #15 was held in Harajuku last weekend! We've been covering it since the very first Harajuku Fashion Walk in 2010, so it's amazing for us to think that this was the 15th edition of the walk. Colorful
We had the pleasure of meeting Ramuneruneru in Harajuku. She told us that she's 16 years old, a student, and that most of what she's wearing is from her favorite shop 6%DOKIDOKI. In addition to her colorful outfit with decora-friendly
Here's Suiya, the singer for the Japanese oshare kei band DecoLa Hopping! This is the second time we've run into Suiya in Harajuku recently and she has been super-friendly every time we've stopped her. Suiya is wearing a colorful fairy
Here's a friendly fairy-kei-loving girl who we ran into near Tokyu Plaza Omotesando Harajuku. Her outfit features a white jacket with a faux fur collar over an eyeball-print hoodie over a pastel blue top with a cute pink bow, along
Here is cute Mepura in her pastel outfit and French beret. When we took her picture in Harajuku, we found that she's 20 and working in customer service. Her favorite shop is 6%DOKIDOKI, and most of what she's wearing came
Meiko is a 20 year old student. We met her in Harajuku, and instantly noticed her romantic, pastel outfit, worn with purple hair. Here is what she told us: Her top and skirt and from Candy Stripper, while her pink
Here is a friendly face who some of you will recognize - it's Suiya from the Japanese visual kei/oshare kei band DecoLa Hopping. We spotted her walking along the street near LaForet Harajuku. Suiya is wearing a fairy kei-friendly outfit
Riko and Yui are two Bunka Fashion College students whose choice of a nearly all-white color palette - with touches of fairy kei pastels - caught our attention in Shinjuku. Riko is the one to the right, with braided hair
