Brands: Jouetie

We photographed this cute trio in Harajuku. Mei, the blonde girl on the right, is a 20-year-old student. She's wearing a faded denim jacket and white dress, both from resale shops. She's also wearing magenta fishnet stockings from Kawi Jamele

Here's a stylish blonde Japanese girl named Rieko who we met in Harajuku. Rieko works for the Ami & Aya-produced fashion brand Jouetie. Rieko is wearing a layered outfit - featuring items from Glad News and various Tokyo resale shops

Here are two stylish and cute young women who fans of Japanese fashion know very well: it's Ami & Aya! Ami & Aya are twins who rose to fame as models before becoming producers of their own fast-rising fashion brand,

This is the awesome Yumi, a cool Japanese girl who works at Harajuku's famous Nadia boutique. We see Yumi often around Harajuku and she usually has a smile on her face! Yumi's simple-but-stylish outfit features a black "Born This Way

This stylish girl with glasses, braided hair and a beret is Yurika, a 20-year-old student. She's wearing a long romper from Chelsea over a print shirt. Accessories from used/resale shops include star earrings, a velvet ribbon tied to her braid

The world of Japanese fashion is often marked by numerous mysterious micro-trends that the rational mind cannot explain. For example, take the current popularity of Batman and the Bat-logo among Japanese girls which often leads to baffling images such as

This cute Japanese girl with yellow-tipped hair is Atsuko Yamada. Like her friend Haruka Shimizu, Atsuko is a model and spokesperson for the Japanese fashion brand Jouetie. We ran into them walking together on the street in Harajuku. Atsuko's outfit

This stylish & pretty girl is named Haruka Shimizu. Haruka is a spokesperson and model for the Japanese fashion brand Jouetie. When we ran into Haruka in Harajuku, she said she bought some of the items in her outfit from

This charismatic long-haired Japanese girl is Arika and she's 21 years old. Arika is wearing a Ramones t-shirt from Jouetie under a purple hoodie she purchased resale, a tulle skirt she found on Rakuten (online web shop), stockings, and boots