Tender Person is a Japanese fashion brand founded by Bunka Fashion College student Yuto Yashige. The brand's concept is "The pursuit of simplicity, with beauty and sensitivity". We first met Yuto several years ago on the streets of Harajuku. As

Milk is a Harajuku legend. The Japanese brand - founded all the way back in 1970 - is one of the original Harajuku street fashion brands, and also one of the creators of what would eventually become the worldwide lolita

Shohei Kato is a young Japanese fashion designer who we first met on the streets of Harajuku. Last year, we produced a short documentary about the debut of his fashion brand HEIHEI. HEIHEI's next collection, 2015-16 A/W's "I Am Not

Milklim is a Japanese fashion brand known for super-kawaii fairy/fancy fashion in all shades pastel. Founded in Nagoya, the brand recently moved their flagship shop to the capitol of kawaii - Harajuku! The new Milklim Harajuku boutique is located on

Buccal Cone is a young Japanese fashion brand whose first official collection garnered a lot of attention within the Tokyo street fashion scene. The brand's 2014 debut collection "Neo Extremists" featured kanji prints on black and white sheer coordinates. We

Seijin no Hi (known as "Coming of Age Day" in English) is a Japanese holiday held every year on the second month of January to celebrate the transition from childhood into adulthood. The official age of majority in Japan is

Japanese fashion designer Shohei Kato first caught our eye several years ago while a student at Tokyo's famous Bunka Fashion College. When not studying fashion at school, Kato spent much of his time exploring the streets of nearby Harajuku. Kato

Bunkaya Zakkaten - one of Harajuku most unique and longest running boutiques - has announced that it will be closing its doors for good on January 15, 2015. Bunkaya Zakkaten has been Harajuku's go-to place for quirky, kitschy and bizarre

Sebastian Masuda - the founder of kawaii Harajuku boutique 6%DOKIDOKI, Kyary's art director, and a visual artist - will debut his new project "Time After Time Capsule" at Wynwood Project during Art Basel in Miami Beach, Florida on December 6,

When Japanese legwear brand Avantgarde opened their underground Harajuku boutique in the fall of 2011, no one could have predicted how big of an influence it would have on the neighborhood - and on the wider Japanese street fashion scene.