Japanese Fashion Brand NIIMI “Idol” 2016 S/S Collection

Buccal Cone – the independent fashion brand founded by young Japanese designer Takeru Niimi – has been popular with the edgiest kids in Tokyo’s street fashion scene since its launch two years ago. The brand’s just-announced 2016 S/S collection – called “IDOL” – explores the Japanese concepts of moe, admiration, innocence, and idol worship. To reinforce the season’s concept, the key images for the collection’s look book were shot in Japan’s otaku capital, Akihabara.

With the launch of his 2016 S/S collection, designer Takeru Niimi has also announced that the brand name will be changed from “Buccal Cone” to “NIIMI”.

Check out the NIIMI “IDOL” 2016 S/S Collection below and follow the brand on Instagram or Twitter if you’d like more information.

Click on any NIIMI photo to enlarge it.