Tag: gyaru

In early August, one of Tokyo's biggest gyaru (and gyaru-o) events of the year was held at Shibuya O-East. Almost 2,000 girls and guys styled in full-on Shibuya hair, fashion, and makeup - along with many of the top names

Japanese fashion brand LagunaMoon - part of the MARK-STYLER group (Emoda, Murua, Mercuryduo, etc.) - will be celebrating its 5th anniversary this fall. As part of the celebration, the brand has announced that British supermodel Kate Moss will be the

Summer has arrived in Japan and the heat is on! Most of us are content to cool off by hitting the beach or the water park in whatever feels comfortable. But casual swimsuits just won't do for Japan's lovely hime-kei,

Long flowing dresses with wild and colorful decorative motifs. Girly one piece tops with lace and ruffles fit for a princess. These are the hallmarks of Koakuma (Japanese for "little devil") style. Such sparkling and charismatic looks beloved by devilish

Japanese hair is renowned the world over for being lustrous, silky, and really desirable. Just look at all those people lining up for "Japanese Hair Straightening" treatments at the beauty salon! But sometimes, especially in Tokyo neighborhoods under occupation by

A few weeks ago, I filed a hard-hitting report for Tokyo Fashion about a new wave of flashy and eye-catching summer yukata robes designed especially for gyaruo: dandified males who habitually stalk female prey in the streets of Shibuya, Tokyo.

I was racing down Takeshita Street in Harajuku faster than a speeding bullet (but not as powerful as a locomotive) when something suddenly stopped me in my tracks. One of the many stores on the main drag was awash in

To say that Shibuya's most beautiful and stylish gals came out for last week's Shel'tter Shibuya grand opening would be a bit of an understatement. The invite-only bash to launch Baroque Japan's newest flagship store was an A-list affair. The

Grab your ruler and pencil sharpener! April marks the beginning of the new school year in Japan. Now, fun-loving gyaru (gals) and gyaruo (male gals) alike must search for items to offset the boredom of mandatory high school uniforms. Luckily,

Last week, Tokyo Fashion reported on how Shibuya's big-haired (and also big-hearted) onii-kei guys were doing their part to help with Japan's earthquake and tsunami recovery efforts. Now GALSTAR, a Shibuya 109-style brand whose clothing is featured regularly in magazines