Halloween in Japan

Kyary Pamyu Pamyu “PONPONPON” Music Video w/ Art by 6%DOKIDOKI

We’ve been following the rise of the Japanese fashion blogger known as Kyary Pamyu Pamyu (aka Carrie) since we began taking street snaps of her last year. Kyary’s rise has been fast and furious – going quickly from a high school girl blogger to promoting her own beauty products, helping raise money for earthquake relief, and starring in Harajuku fashion shows. But all of that pales in comparison to today’s big news – Kyary Pamyu Pamyu has released her first official music video (PV)!

Kyary Pamyu Pamyu PONPONPON Video

Kyary’s new video is for her debut single “PONPONPON”. The producer of the song is none other than Yasutaka Nakata of Perfume/Capsule fame. The sound is definitely in the Perfume/Capsule realm, but the presentation of the video actually reminds us more of another act that Nakata has worked with – the one-and-only MEG. If you’ve ever seen a MEG concert, you know that she goes all-in with the KAWAII, and adds a side order of bizarre. Kyary’s new video mixes and matches those two elements as well. It’s cute – it’s weird – it’s Harajuku!

Kyary Pamyu Pamyu PONPONPON Video

Speaking of Harajuku… Kyary Pamyu Pamyu is a Harajuku personality, and she’s risen to fame largely based on her Harajuku-ness. If you check out the video, you’ll see that she hasn’t forgotten her roots. The room that she’s dancing in in the video was created by none other than Harajuku’s own Sebastian Masuda of 6%DOKIDOKI. Kyary’s 6%DOKIDOKI room reminds us of one of Sebastian’s previous creations, the 6%DOKIDOKI Popples Room that we visited last year in Shibuya.

Kyary Pamyu Pamyu PONPONPON Video

We aren’t yet sure who did the full art direction for the PONPONPON music video, but there’s quite a bit of Tokyo’s famous “kawaii” fashion going on here – from the hair bows to the pink Dr. Martens with ruffle socks to the eyeball-print bloomers (her shorts & gloves look like they may have the logo of Spinns Harajuku on them, but we’re not 100% sure). These are items we’re seeing on the street in Harajuku right now, though perhaps taken to the extreme. Anyways, enough introduction! Ladies and gentlemen, here’s Kyary Pamyu Pamyu singing “PONPONPON” just for you!

PONPONPON will be featured on Kyary’s debut mini-album “Moshi Moshi Harajuku” (“Hello Harajuku”), which will be released on August 17, 2011. Until then, enjoy the video!

We’ll keep you updated with more Kyary Pamyu Pamyu music news as it becomes available to us.

20 Comments

  1. 1.

    Sanae (July 17, 2011)

    aw her PV is so amazing and her music is so cute and everything is so Kyary >.< hahahahah

  2. 2.

    Alice (July 17, 2011)

    I love Kyary style and this PV is totally Kyary! Is so lovely and harajuku!

  3. 3.

    Ellen (July 17, 2011)

    I think I fell in love with Kyary and her style the first time I saw a street snap of her a year or more ago now, and now she’s really getting pretty big, huh?!
    :3

    The video is amazing, I love Sebastian’s set design, and whoever oversaw the general art direction in this, is wonderful!
    I am almost 100% certain that the shorts are from Spinns, especially considering that she has a current collaboration with the store :)

    Eeeeee, I’m happy anyway ^^ also glad that it’s Yasutaka Nakata that produced it since Perfume and Capsule are two of my favourite Japanese acts :)

  4. 4.

    Jenna (July 17, 2011)

    Kawaii to the max! I love this! Looking forward to the album release. Hope I can get it here in oz :)

  5. 5.

    Ronald Cruz (July 17, 2011)

    the video is certainly fascinating… fun, exciting, full of magic… is like being in a dream, the colors, the shapes, everything is great… I love this video, I’ve always believed that fashion and music are made for each other… great article!

  6. 6.

    lala (July 19, 2011)

    this song is in my head…ahhh

    so cuuuuuuuuuuuuteeee
    love Kyary ç2

  7. 7.

    King (July 19, 2011)

    Wow, the eyes on her shorts and gloves remind me of Takashi Murakami’s art work!

  8. 8.

    Les Mystérieux étonnants (July 22, 2011)

    [...] Pour en apprendre plus sur cet artiste, cliquer ici. [...]

  9. 9.

    [...] is a bizarre music video from new Japanese recording artist Kyary Pamyu Pamyu. Kyary is a well-known fashion blogger who emerged out of nowhere a few years ago to take Japanese fashion by storm. She now has her own [...]

  10. 10.

    Sidney (July 23, 2011)

    I think that girl would be a blast to hang out with.

  11. 11.

    [...] | Tokyofashion [...]

  12. 12.

    [...] Pamyu released her debut single “PONPONPON” last week. The song, backed by the amazing PONPONPON music video, took the web – and the international iTunes charts – by storm. But, Kyary isn’t [...]

  13. 13.

    shini (July 28, 2011)

    y’know what’s funny?
    i’ve seen weirder…

  14. 14.

    [...] The new episode of MTV’s show “Bigger than the Buzz” spends over a minute marveling over the relative craziness of the “PONPONPON” video. Tamar Anitai of MTV Buzzworthy dubs it “one of the craziest videos ever!” Co-host and MTV News senior music writer James Montgomery wonders if Kyary’s goal was to make “the craziest video of all time”. Those are huge compliments coming from MTV! It’s a shame they don’t play the entire PONPONPON video in the show, but at least MTV has taken notice of Kyary and the incredibly original artwork in the video – much of it created by Sebastian from 6%DOKIDOKI. [...]

  15. 15.

    Pauan (August 27, 2011)

    @King
    Yes, and there’s no coincidence in it. This MV is full of the same essence of Murakami’s Superflat artistic movement.

  16. 16.

    Emily (March 19, 2012)

    カワイイネ、ダイスキヨ。

  17. 17.

    Lygua (May 27, 2012)

    MEDAAAA!!!

  18. 18.

    Anon (June 29, 2012)

    God dammit Yasutaka why did you produce this LSD baby.

  19. 19.

    Yufi (September 17, 2012)

    I love this song! its amazing

  20. 20.

    Rookie » DIY Eyeball Bows (October 24, 2012)

    [...] some creepy-cute accessories. For this DIY, I was inspired by the Japanese pop star/fashion icon Kyary Pamyu Pamyu. If you haven’t heard of her, you should check out one of her videos. Her eyeball-print [...]

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