Resale and vintage fashion is booming on the streets of Harajuku. Most of the stylish Japanese girls and guys we snap put together their outfits from an ever-growing list of Tokyo resale shops. But some resale-loving fashionistas know about a not-so-secret (and cheaper) alternative – the Yoyogi Flea Market!

To say that the Yoyogi Flea Market is the hippest flea market in all of Tokyo might be a bit of an understatement. On a recent day, during a two-hour visit to the market, we ran into lots of familiar Harajuku street snap personalities out searching for deals – including Coi (the owner of Bubbles Harajuku), Guppy, Equador, Harue, and FRUiTS Magazine favorite Manapyon. Many of the fun and friendly sellers at the Yoyogi Flea Market are the same young people you see in Japanese street fashion magazines – sometimes selling off the actual clothing that they wore in a magazine. If we were making a list of fashionably fun ways to spend a weekend morning in Tokyo, shopping for resale fashion with Harajuku kids at the Yoyogi Flea Market would definitely be in our top ten!

Yoyogi Flea Market

Started in 1981, the Yoyogi Flea Market claims to be Tokyo’s first modern flea market – and it’s still going strong. Because of the low cost to vendors (under USD$40) and close proximity to the fashionable streets of both Harajuku and Shibuya, the market’s shopping and selling base leans younger than other Tokyo flea markets.

The weak economy over the last few years along with the boom in used clothing shops – from lower-cost destinations like WEGO and Panama Boy to high-end vintage boutiques such as Berberjin and Kinsella – has created a new generation of fashionable shoppers who appreciate both the reasonable prices and the fun of the flea market experience. The emergence of Tokyo street styles like Dolly Kei and Cult Party, which use vintage pieces extensively, has also helped to drive fashion-seekers in their teens and twenties toward the Yoyogi Flea Market.

The Yoyogi Flea Market is open only to sellers of recycled/used goods. The purpose of the market is to promote the environmentally-friendly practice of reselling usable goods rather than throwing them away. No professional sellers are allowed, which gives the market the feel of a hip garage sale. All sorts of clothing and accessories can be found – from acid wash to leather jackets and purses to vintage concert tees to sequined dresses. But clothes aren’t all that’s on offer. There are plenty of cute stuffed animals, vintage vinyl records, lunch boxes, a wide variety of trinkets and things that we couldn’t identify (but wanted to buy anyhow).

We know that not all of you live close to Harajuku or Shibuya, so we decided to go out to the Yoyogi Flea Market and bring back some pictures and video to share with you. We tried to give you a good sampling of the buyers, the sellers, and the various items on sale. Of course, the best way for you to experience the Yoyogi Flea Market is to come to Japan and see it for yourself!

Yoyogi Flea Market Video


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Yoyogi Flea Market Pictures


Click any of the Yoyogi Flea Market pictures to enlarge them.

 

The Yoyogi Flea Market is awesome, but they don’t really have an English language website. In fact, the flea market is organized by several different groups, so they have multiple websites. It gets a little confusing to try to figure out exactly what’s going on and when (dates and hours vary, though it’s usually on Sundays from 10am to 4pm), but the Tiger Festival Website might be your best bet if you’re scheduling a trip.

If you’re wondering exactly where the market is located, it’s about a 10-15 minute walk from either Harajuku Station or Shibuya Station. It’s located at the very end of Shibuya Koen Dori, where the walking part of the street hits Yoyogi Park (in the area of the famous NHK TV Studios, Shibuya A/X, and the Olympic Stadium). You can see the exact location on this Yoyogi Flea Market map.

These are some groups that organize or help to schedule to the Yoyogi Flea Market (all in Japanese):

A big thank you to all of the flea market buyers and sellers who were nice enough to let us take their pictures and video!

29 Comments

  1. so envious! I live in Indonesia but it hasn’t have it yet. I wish Indonesia will have flea market that selling fashionable things like that as soon as possible.

  2. I’m hoping to be back in Tokyo soon, I’ve NEVER been to the Yoyogi Flea Market but I’ve dreamed of it for a long time. Hopefully I can go this time!

    How often is it? When is it exactly? :)

  3. @miss Edillion, don’t you know Pasar Senen (Senen Flea Market, google it), they sell a lot of Japan, Korean, Europe used outfit… but the price increased lately…

  4. there’s certainly not the same stigma that “resale” clothes have here

  5. Hey guys. The website schedule seems to say that next market isn’t on till the 15 December 2012, is that correct? I remember when I lived there it was on nearly every 2 months or so, has this slowed down in recent time? I was hoping it might be on when I’m over there in May but doesn’t look likely :(

  6. tokyo

    Hi Hayley! :-)

    I suspect that they just don’t have the schedule up yet, but not sure. The flea market seems to be on most Sundays from 10am to 4pm. The various websites of the organizers are a little confusing, to say the least. I’ll try to hit you on Twitter if I can figure it out! :-)

  7. What would you say the general price range was there? It looks super fun..ahh one day I will attend

  8. I wish the Japanese community here in Orlando, Florida would do something like this. I would so shop there.

  9. Bylli Thomas

    I want that “Hello Kitty” bag for my gf. So cute!

  10. dangojam

    there are so many things i want from there by just scanning through the pictures! y can’t they sell stuff as nice in UK’s car boot sale ?

  11. Awh, I’ve wanted to go to this for a long time (I don’t have any excuses for not going haha..) I will try to check it out next time for sure, and if not, these excellent photos will keep me going. Thanks for covering this!

  12. @miss Edillion & kim: yes, we need a COOL thing like this in Jakarta :(

    Question: Is it possible if foreigners participating (selling the items) in this event? What is the term & condition? Coz i really-really would like to join.
    Arigatou Gozaimasu ^^

  13. Wow! Seems like a great market! Does anyone know when the next schedule is? I will be in Tokyo on the weekend of April 28-29. I hope there’s one scheduled during that weekend. Thanks!

  14. helo everyone…ive heard a lot on yoyogi flea market.i wish to go one day…pls let me know the next schedule.tnx and hoping for any information.take care guyz..!!

  15. Pingback: Cynthia Rowley’s Japan: Where She Shops and How She Packs | Hot Travel Blog

  16. Milissa Greenberg

    This looks fun to go to. We are travelling to Tokyo in April 2013 so would love to know the schedule too.

    Also, interested in vinyl records. Any here? Any recommendations for stores with used vinyl – 60’s, 70’s garage rock, 50,60’s R and B, Soul.
    Thanks

  17. Thanks for the much required info.

    I am planning a trip this month (Dec 12). Please mail me the day and timings.

    Will help a lot in planning my itenarary.

    Domo!

  18. tokyo

    @Prince – If you look at this website, they usually have the flea market schedule (although it’s often not complete): http://tigerfestival.blogspot.jp/
    Looks like:
    Dec 12th – Antique Market
    Dec 15th – Yoyogi Flea Market
    Dec 16th – Recycle Market
    Dec 26th – Antique Market
    Again, I am just looking at the schedule on the other website, so not 100% sure if it’s accurate. Have fun!

  19. Please let know if there is any flea markets on this weekend 08, 09 Dec at Shinjuku or nearby

  20. WOW *_* I can’t wait to go there when I move to Tokyo in March… :D I’m giggling like a little girl, I bet there’s a lot of treasure hidden there :D

  21. Wish I’d known about this flea market last year. Am really hoping there’s one on when I visit again next May/June 2014. The re-sale shops are amazing, the stuff you can buy is so varied.

  22. crissyle

    I wanaa ask d latest schedule of flea market in yoyogi for march and april…??please anybody help me….thanks…

  23. David Sylvian

    Hi, I will be in Tokyo on 14th & 15th December 2013.
    Is there flea market on this weekend, at Yoyogi or elsewhere?
    Please send me an email with advise: modernhero@gmail.com

    thank you!

  24. Anyone know the Yoyogi flea market is hled on 28-Sep-14?

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