6%DOKIDOKI x Kyary Pamyu Pamyu “Girls In The Room” at Parco Shibuya

Kyary Pamyu Pamyu is the undisputed “It Girl” of current Harajuku kawaii culture. 6%DOKIDOKI has been a major presence in the Harajuku kawaii fashion scene for more than 15 years. So, when Japanese department store Parco wanted to bring a taste of Harajuku to Shibuya as part of the “Parco Part Three 30th Anniversary” celebration, these two titans of cute were at the top of their list.

After all the fun they had working together on the “PONPONPON” video, Kyary & Sebastian from 6%DOKIDOKI thought the Parco project sounded liked a fantastic idea. The resulting three-way collaboration included music, fashion, art, books, Bearbricks, a 6%DOKIDOKI Popup Shop, vintage 1980s toys, and even Kyary herself spending time in a display window on the outside of Parco Shibuya!

Vani x Sebastian x Kyary x Yuka

6%DOKIDOKI founder Sebastian Masuda is more than just a fashion designer. He’s also an artist who has produced numerous visual art shows over the last decade. One of his ongoing installation series is called “Girls In The Room”. Elements of this series were part of the Popples exhibition last year, as well as being featured in Kyary’s “PONPONPON” music video. As part of the Parco Part Three 30th Anniversary, Sebastian created an all new “Girls in the Room” work.

Sebastian Masuda Girls in the Room Parco Shibuya

The new “Girls In The Room” piece – featuring vintage toys, colorful sweets, plush animals, character goods, and more random cute pink things than we could count – was installed in the large display window outside of Parco Shibuya. The installation is a fantasy world Harajuku girls might inhabit in their dreams. Enter Kyary Pamyu Pamyu – a Harajuku girl who did more than just dream of living in Sebastian’s pink “Girls In The Room” wonderland!

Kyary Pamyu Pamyu x Girls in the Room

To say that passersby were surprised to see Kyary – a popular magazine model, author, and rising music star – moving around inside of Sebastian’s “Girls In The Room” window display at Parco would be an understatement! While the space for this installation wasn’t big enough for Kyary to spend too much time in the display, her adventures in the window were fun, funny, and – as is always the case when Kyary is involved – ridiculously cute.

In addition to the live window display, Kyary also made an appearance – with the amazing Vani and Yuka – at the 6%DOKIDOKI popup shop right inside the door of Parco Part 3. She signed copies of her new book “Oh My God! Harajuku Girl“, took pictures with fans of her new CD “Moshi Moshi Harajuku“, showed her love for the new 6%DOKIDOKI Bearbrick on display at the Parco Factory, participated a talk show with Sebastian from 6%DOKIDOKI outside of Parco Part 1, and turned lots of heads while wandering around Parco.

Thanks to our friends at 6%DOKIDOKI, we were lucky to be invited to shoot photos and video of all of the fun goings-on at the Parco Anniversary celebration. We’re still editing the video, but please enjoy these fun pictures of Yuka, Vani, Sebastian, and of course Kyary! Remember, you can click on any of the pictures to see them in high resolution!

Click on any of the picture to see high resolution versions.

Check back soon for our video from the 6%DOKIDOKI x Kyary Pamyu Pamyu x Parco event – featuring interviews with Sebastian and Kyary, plus excerpts from the talk show held at Parco.

Update: Here’s a short video from the event featuring interviews with Kyary and Sebastian!

For more info on 6%DOKIDOKI, Kyary Pamyu Pamyu & Parco, check these links:


All photographs by Kira.

Comments are closed.

  1. Awesome! And I love the girl with the shark-purse posing for a photo *_*

  2. JamJammieJam

    My love for her grows and grows! And Yuka and Vani?! Triple Love! :3

  3. Man, I want to go to the 6%DOKIDOKI shop *so* badly. I love the picture of her with the baby too ^_^

  4. kinako milk

    fantastic color explosion cuteness = love! my heart → doki doki. (v°З°) ← my fave kyary pamyu pamyu face.

  5. The pictures of Kyary in the display window are beyond cute! She could have easily been mistaken as a mannequin.

    That hair color * ___* <333

  6. Kyary is so cute and her hair is beyond cute aswell >.< <3

  7. I check Tokyo Fashion almost everyday… I don’t know how I let this great event pass… I would love to be at parco when this happened… where do you get the information, I’ve became a great fan of Kyary Pamyu Pamyu… I really love her music and definitely going to buy her book as soon as I can…

  8. Love her Style! SO Proud of her!! I love Her Music and The way she Loves her fans! :) I hope she will come to The States soon! :)

  9. Awww I really love this! I wish I was there! The shop looks so colourful as well :D

  10. Oh my god! I can’t believe the model from FRUiTS was there!!! She’s the one with the really fierce blue & pink bangs and hot eye make-up. I absolutely love her!!! Forget Kyari, if I was there, I would’ve asked her to sign a couple of my FRUitTS mags and taken a photo with her :3

  11. kyaruuuuuuuuuuuuu *_______* ı want to cuddle her T.T how can she be lıek thıs ı dont even know her >< but she look so warmheart and kawai (or ıts only my braın who plan lıke that xD)

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