Tag: Vani

For nineteen years, Harajuku's iconic 6%DOKIDOKI boutique has been a key player in the spread of "kawaii" culture in Japan and around the world. The brand's founder Sebastian Masuda might be described as a "kawaii evangelist", eager to share his

The opening party of the Rune Boutique exhibition in Los Angeles earlier this month drew thousands of Japanese fashion and art fans. The event featured original artwork by the "Father of Kawaii" Rune Naito, a live performance by the current

"Kawaii" is a word well-known to fans of Japanese fashion. The dictionary definition of "kawaii" roughly translates as "cute". But "kawaii" is much more than just a word! Today, the concept of Japanese Kawaii is not only an important part

Harajuku sensation Kyary Pamyu Pamyu and Sebastian Masuda from Japanese fashion brand 6%DOKIDOKI have been working together for most of this year. Their kawaii collaborations include the incredibly popular music video for "Pon Pon Pon", a Shibuya "Girls in the

Kyary Pamyu Pamyu is the undisputed "It Girl" of current Harajuku kawaii culture. 6%DOKIDOKI has been a major presence in the Harajuku kawaii fashion scene for more than 15 years. So, when Japanese department store Parco wanted to bring a

6%DOKIDOKI, Harajuku's only "Sensational Lovely Shop", are always up for a party - especially when the party is called "Harajuku Kawaii" and includes a fashion show! When Tokyo entertainment and model management company AsobiSystem held a huge bash for their

Here's someone that most of you already know - it's Vani, the famous-in-Harajuku 6%DOKIDOKI shop girl! If Vani was a video game character, her special power would be stunning people with the awesomeness of her hairstyle. Besides the bright pink

Last year, we covered the madness as Harajuku fashion brand 6%DOKIDOKI took their "Kawaii Anarchy" tour to Europe and America. Last month, everyone's favorite "Sensational Lovely Shop" hit the road once again. This time, Sebastian, Yuka, Vani, and the rest