Brands: H&M

This stylish 24-year-old Japanese girl told us that she works in the apparel industry when we photographed her in Harajuku. She's wearing a polka dot beret, a red scarf, a black coat from H&M, purple stockings from Goocy, and Jeffrey

This cutely dressed 19-year-old Japanese girl was photographed in the Harajuku area of Tokyo. She is wearing vintage/retro style fashion including a black felt hat, frilly white top, a red knit cardigan sweater that she got at a vintage/resale shop,

Each month, the popular Swedish fashion brand H&M publishes a "Style Guide" with information on current trends and fashion news from various cities around the world. The February edition of H&M's Style Guide focuses on Tokyo. We are proud to

The days following New Year's Day are huge shopping days in Japan. One of the biggest reasons for the shopping frenzy are the fukubukuro (Happy Bag, Lucky Bag, Mystery Bag, etc.) that many stores offer to kick off the New

This super cute pink/red-haired Japanese girl named Coi was nice enough to pose for our photos near the KDDI Design Studio in Harajuku. She told us that she is a designer/stylist herself, so it seemed like a fine location for

This cool guy and girl were photographed on the street in Harajuku. (The photo is being posted a little late as you can tell by the fact that she's wearing short sleeves - sorry!) The girl is wearing a striped

The end of the year holidays - which, in Japan, mostly means New Years and Christmas - are quickly approaching. Now that we're into December, Christmas decorations and lights are quickly appearing all over Tokyo. The local government of each

On Saturday morning, November 14 2009, the fourth H&M store in Tokyo opened its doors in Shinjuku. TokyoFashion.com covered the grand openings of both H&M Harajuku and H&M Shibuya, so we weren't going to miss this opening - even if

On Saturday, November 14, H&M unveiled Jimmy Choo for H&M - a collaboration collection of women's shoes, clothes, bags, and accessories, as well as menswear items. The opportunity to own Jimmy Choo designed fashion at H&M prices drew long lines