World’s First Muji Store Reborn as “Found Muji Aoyama”

World’s First Muji Store Reborn as “Found Muji Aoyama”

Posted on November 19, 2011 in

While Japan's Muji (aka Mujirushi Ryohin) is more of a lifestyle brand than a fashion brand, the company's clean and simple "no-brand brand" clothing has plenty of fans both here in Tokyo and abroad. With that in mind, and for

Read the full article »
Rune Boutique World Debut – Kyary Pamyu Pamyu & 6%DOKIDOKI Are Coming to America

Rune Boutique World Debut – Kyary Pamyu Pamyu & 6%DOKIDOKI Are Coming to America

Posted on November 16, 2011 in

Kyary Pamyu Pamyu (The Princess of Harajuku) and 6%DOKIDOKI (one of Harajuku's most iconic fashion brands) are joining forces with Rune Naito (the father of "kawaii") to host a huge party in Los Angeles on December 9, 2011. (The official

Read the full article »
Spank! – Japanese “80s Pop Disco” Fashion in Tokyo

Spank! – Japanese “80s Pop Disco” Fashion in Tokyo

Posted on in

Sayuri Tabuchi, aka Tavuchi, is a well-known fashion figure in Tokyo. For years she's been running Spank!, a hugely influential store and brand based in Tokyo's Koenji neighborhood. Spank! and its Shibuya sister store Spank me! are perfect for those

Read the full article »
Mejiro Fashion & Art College – Fashion Show Pictures

Mejiro Fashion & Art College – Fashion Show Pictures

Posted on November 13, 2011 in

Tokyo's Design Festa is billed at the "Biggest Art Event in Asia". That's probably true, but Design Festa is much more than just art. Along with the artists, independent fashion designers and craftspeople from Japan - and all over the

Read the full article »
Forever 21 For Hello Kitty Collection – Tokyo Launch Party Pictures & Video

Forever 21 For Hello Kitty Collection – Tokyo Launch Party Pictures & Video

Posted on November 11, 2011 in

Blogs and magazines have been buzzing for months about the first ever exclusive fashion collaboration between Japan's Sanrio and the international powerhouse Forever 21. The "Forever 21 For Hello Kitty Collection" finally landed with a splash last night in stores

Read the full article »
Qosmos: Chic Vintage Fashion Boutique in Shibuya

Qosmos: Chic Vintage Fashion Boutique in Shibuya

Posted on November 9, 2011 in

Resale and vintage fashion have seen a boom on the streets of Tokyo over the last few years. The network of hip street-friendly shops that cater to vintage fashion fans is ever-growing, and includes (but is certainly not limited to)

Read the full article »
Fashion’s Night Out Tokyo Pictures 2011

Fashion’s Night Out Tokyo Pictures 2011

Posted on November 7, 2011 in

On Saturday November 5th, Fashion's Night Out came to Tokyo. While the rest of the world celebrated the Vogue shopping event in September, Japan's version was held a little later. To make up for the wait, Tokyo got a much-hyped

Read the full article »
Tokyo Halloween Party by American Apparel x Mercedes Benz

Tokyo Halloween Party by American Apparel x Mercedes Benz

Posted on in

As we reported previously, American Apparel threw a big Halloween party this year at their Shibuya store. After the Shibuya event ended, the crowd (at least, those over 20 years old) headed for Roppongi for the afterparty. The all-night event

Read the full article »
American Apparel Shibuya “Boo Night” Halloween Party Pictures

American Apparel Shibuya “Boo Night” Halloween Party Pictures

Posted on November 5, 2011 in

There were lots of fun Halloween parties in Tokyo last weekend, as you might have guessed by our coverage of the Harajuku Fashion Walk party. One of the other celebrations at which many fashionable young Tokyoites made an appearance was

Read the full article »
Tokyo Fashion Featured on Flipboard + TokyoFashion Android App v2.0 Out Now!

Tokyo Fashion Featured on Flipboard + TokyoFashion Android App v2.0 Out Now!

Posted on November 3, 2011 in

Apple and Android users don't always see eye-to-eye, but we've got news guaranteed to make you happy no matter what your mobile preference! For the Apple fans, we're proud to let you know that Tokyo Fashion is being featured (for

Read the full article »