Tag: Sebastian Masuda

The iconic Harajuku brand 6%DOKIDOKI has been creating "Sensational Kawaii" fashion and culture for eighteen years. Fiercely proud of the fact that his artistic inspiration comes "from the street", 6%DOKIDOKI director Sebastian Masuda has become a household name in Japan

Rune Naito was a Japanese artist and illustrator who was active from the 1950s through the 1970s. He is credited with being one the originators of modern "kawaii" culture. Naito died in 2007, but his influence lives on in Japan

What happens when you combine the powers of Towa Tei (the legendary Japanese musician who brought "Groove is in The Heart" into the world) with Sebastian Masuda (the mad genius who created the visual imagery of Kyary Pamyu Pamyu's "PonPonPon"

The opening party of the Rune Boutique exhibition in Los Angeles earlier this month drew thousands of Japanese fashion and art fans. The event featured original artwork by the "Father of Kawaii" Rune Naito, a live performance by the current

"Kawaii" is a word well-known to fans of Japanese fashion. The dictionary definition of "kawaii" roughly translates as "cute". But "kawaii" is much more than just a word! Today, the concept of Japanese Kawaii is not only an important part

The "Harajuku Kawaii" fashion and music event exploded in popularity in 2011 along with its best known participant, Kyary Pamyu Pamyu. The event is held several times a year, the previous edition being Harajuku Kawaii Fall 2011! The Winter edition

Harajuku sensation Kyary Pamyu Pamyu and Sebastian Masuda from Japanese fashion brand 6%DOKIDOKI have been working together for most of this year. Their kawaii collaborations include the incredibly popular music video for "Pon Pon Pon", a Shibuya "Girls in the

The holiday season is in full swing in Tokyo. Besides plenty of shopping and beautiful Christmas decorations all over town, the end-of-year holidays are also when families spend more time with each other. Some of that family time is spent

The countdown to kawaii has begun! On December 9th, Rune Boutique will make its world debut at the Royal/T Cafe in Los Angeles. The event's organizers came together in Tokyo this week to officially introduce the Rune Boutique concept to

Kyary Pamyu Pamyu (The Princess of Harajuku) and 6%DOKIDOKI (one of Harajuku's most iconic fashion brands) are joining forces with Rune Naito (the father of "kawaii") to host a huge party in Los Angeles on December 9, 2011. (The official