World, get ready – “sensational lovely” cuteness is coming your way, via the 6%DokiDoki World Tour!

This year, Japanese fashion brand 6%DokiDoki celebrates its 15th anniversary. To commemorate fifteen years of kawaii fashion – and to share the brand’s unique look and philosophy with fans abroad – 6%DokiDoki will hold special fashion shows in five cities in four countries on three continents. They are calling the tour the Harajuku Kawaii Experience World Tour 2010!

6%DokiDoki Harajuku World Tour

Brand creator Sebastian Masuda will bring his over-the-top fashion to Harajuku, London, Paris, L.A, and San Francisco. In each city, local girls will model his creations. Since the theme of the tour is “Communication”, talk events will be held to discuss Harajuku Kawaii culture. And to top it all off, limited edition, memorial, and collaboration items will be for sale. This is a event DokiDoki fans – and fans of energetically cute clothing – shouldn’t miss.

6%DokiDoki in Harajuku

To celebrate the start of the world tour, the brand held a kick-off event in Harajuku last week. Harajuku is home to the 6%DokiDoki shop – and a place where you see people wearing 6%DokiDoki fashion on the street everyday. So, when they put on an event, you can be sure scores of cute and fashionable people will show up! TokyoFashion was there to witness the fun, and we brought back photos of the mayhem that ensued when 6%DokiDoki girls – and the friends and fans of the brand – hit the streets of Harajuku.

Update: Check out our new photos from the London 6%DokiDoki event!

Click any (or all) of the pictures below to blow them up to full size!

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki World Tour

6%DokiDoki World Tour

6%DokiDoki World Tour

6%DokiDoki World Tour

6%DokiDoki World Tour

Remember, this was just the kickoff event for the 6%DokiDoki World Tour. If you live in London, Paris, Los Angeles, or San Francisco, mark your calendars and then get out and meet the 6%DokiDoki crew in person!

6%DokiDoki World Tour Schedule

Be sure to check the 6%DokiDoki website for the latest news and details on each of the upcoming events.

We will be posting photos of the Harajuku Kawaii Experience World Tour as it goes around the world, so check back often!

49 Comments

  1. I only found out that it’s coming to London the other day :(
    I can’t afford to get up there! >_<

    The girls all look so adorable though :)
    And eek I love Pudding ^^ She absolutely amazing :D and the girl with her makes amazing clothes and accessories, they look wonderful together and alongside the 6%doki doki girls <3

    I'm really sad to miss out on this T^T

  2. Mistress Cauterize

    Wow! They’re so perfect *_* Anyone can tell me where can I get those converse-style platform shoes??? I’ve felt totally in love with them!

  3. This is awesome!!!

    Thanks for all these wonderful pictures!

    I used to like 6% Doki Doki too for all its candy colours~~ ^^ I still like them…but I feel that I can’t dress up like this anymore! Haha!

    I like the girl in the silver attire! ^^

  4. Happy-Hazard

    Oh. My. Gawsh.

    I just glanced through half of these pictures and I feel a major nose bleed coming on!

    This is exactly how I wish to dress. Unfortunately yet, where I come from, no one sells clothes as cute as the ones I’ve just seen. ๏ ̯ ๏

    I sooooo plan on visiting Tokyo.

    6% DokiDoki = 10/10

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  6. i wish there were stores like this in america!

  7. So cute!

    vani is looking awesome!!! I love her rising sun hair♥

    Nafrayou and Princesse Pudding are also looking mighty cute while representing France/International Dokidokiers!!

    Sadly, I’m not near any of the locations so everyone who goes make sure you take lots of pictures for us who can’t make it!!!

  8. Ahhhhh! Why are they going to 2 cities in California?! They should at least go to the east coast too…
    & there are lots of Kawaii-loving girls in Chicago like myself!
    Booooo

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  10. I really love the one pair of pants!!!
    I want them so much haha

    Why not in NYC??
    I could have made that one TT^TT

  11. Dominique

    wow… I wouldn’t competley dress like them but I’ put some of their pieces in to my own stye.

  12. The kimono is so kawaii :D I love it. I like the rest, but their a little bit too much for me. Maybe I would take some stuff and put it with my own style.

  13. this isnt just simply just over the top its WAY!!!!!!!!!!!!!! over the top. too much stuff to wear so why not wear all of it huh?? anyways you have my ratings, forward march with it – im curious to see how far it goes. IKE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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  15. Thank you very much for this article and the pictures above! I’m sad not lived in Paris ! T_T

  16. Harajukulvr_liz

    I am soooo glad it’s coming to L.A.! I’M THERE!!!

  17. GALifornia

    im going to the party in LA! cant wait!!! going with the gyaru cali gals and the cali lolita community! see ya there!

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  19. I just LOVE 6% DOKIDOKI. I own so much of their stuff, its all so electric candy cute <3 Pity nothing like this ever comes to Australia :(

  20. Seeing these girls makes me tear up, it would whether I liked their style or not. (I do, but that’s not relevant to what I’m trying to say.)
    Just seeing them being so many and just having fun, with such brilliant smiles, it gives me back a little of the hope I had lost for humanity.

    So keep rocking girls! You’re beautiful.

  21. victoriaa

    this stuff is really uglyy u guys r corny if u think this is fashion come to ny its sooo much better thn tht junk lmaoooooooooo

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  24. AJUKU GIRLS had a blast at your event tonight!!!! thank you for having us! luv you Yuma and Vani! xo the Ajuku Girls! come say hi to us on twitter.com/ajukugirls

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  30. Ну, почему у меня всегда такие чулки до колен спадают? А у них так высоко держатся :(((( кто-то знает секрет?

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  32. omg i love these outfits! soooooo cute! lol!

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