6%DokiDoki World Tour: Harajuku Kawaii Experience

World, get ready – “sensational lovely” cuteness is coming your way, via the 6%DokiDoki World Tour!

This year, Japanese fashion brand 6%DokiDoki celebrates its 15th anniversary. To commemorate fifteen years of kawaii fashion – and to share the brand’s unique look and philosophy with fans abroad – 6%DokiDoki will hold special fashion shows in five cities in four countries on three continents. They are calling the tour the Harajuku Kawaii Experience World Tour 2010!

6%DokiDoki Harajuku World Tour

Brand creator Sebastian Masuda will bring his over-the-top fashion to Harajuku, London, Paris, L.A, and San Francisco. In each city, local girls will model his creations. Since the theme of the tour is “Communication”, talk events will be held to discuss Harajuku Kawaii culture. And to top it all off, limited edition, memorial, and collaboration items will be for sale. This is a event DokiDoki fans – and fans of energetically cute clothing – shouldn’t miss.

6%DokiDoki in Harajuku

To celebrate the start of the world tour, the brand held a kick-off event in Harajuku last week. Harajuku is home to the 6%DokiDoki shop – and a place where you see people wearing 6%DokiDoki fashion on the street everyday. So, when they put on an event, you can be sure scores of cute and fashionable people will show up! TokyoFashion was there to witness the fun, and we brought back photos of the mayhem that ensued when 6%DokiDoki girls – and the friends and fans of the brand – hit the streets of Harajuku.

Update: Check out our new photos from the London 6%DokiDoki event!

Click any (or all) of the pictures below to blow them up to full size!

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki in Harajuku

6%DokiDoki World Tour

6%DokiDoki World Tour

6%DokiDoki World Tour

6%DokiDoki World Tour

6%DokiDoki World Tour

Remember, this was just the kickoff event for the 6%DokiDoki World Tour. If you live in London, Paris, Los Angeles, or San Francisco, mark your calendars and then get out and meet the 6%DokiDoki crew in person!

6%DokiDoki World Tour Schedule

Be sure to check the 6%DokiDoki website for the latest news and details on each of the upcoming events.

We will be posting photos of the Harajuku Kawaii Experience World Tour as it goes around the world, so check back often!


  1. 1.

    Lilly (August 18, 2010)

    KAWAII~~ 6% DOKI

  2. 2.

    Kijo (August 18, 2010)

    Omg! this is is so cute! :D

  3. 3.

    Ellen (August 18, 2010)

    I only found out that it’s coming to London the other day :(
    I can’t afford to get up there! >_<

    The girls all look so adorable though :)
    And eek I love Pudding ^^ She absolutely amazing :D and the girl with her makes amazing clothes and accessories, they look wonderful together and alongside the 6%doki doki girls <3

    I'm really sad to miss out on this T^T

  4. 4.

    Mistress Cauterize (August 18, 2010)

    Wow! They’re so perfect *_* Anyone can tell me where can I get those converse-style platform shoes??? I’ve felt totally in love with them!

  5. 5.

    tokyo (August 18, 2010)

    We see those platform Converse a lot in Tokyo and they usually come from the Harajuku shop Nadia:

    If you search for Nadia on this site you can find more of the platform sneakers:

  6. 6.

    Apple (August 18, 2010)

    This is awesome!!!

    Thanks for all these wonderful pictures!

    I used to like 6% Doki Doki too for all its candy colours~~ ^^ I still like them…but I feel that I can’t dress up like this anymore! Haha!

    I like the girl in the silver attire! ^^

  7. 7.

    Happy-Hazard (August 18, 2010)

    Oh. My. Gawsh.

    I just glanced through half of these pictures and I feel a major nose bleed coming on!

    This is exactly how I wish to dress. Unfortunately yet, where I come from, no one sells clothes as cute as the ones I’ve just seen. ๏ ̯ ๏

    I sooooo plan on visiting Tokyo.

    6% DokiDoki = 10/10

  8. 8.

    […] más imágenes en Tokyofashion.com Comparte esta entrada para que la cultura kawaii invada el mundo! (^ о ^) […]

  9. 9.

    Izzy!! >_ (August 18, 2010)

    Me encanta!! kawaii ♥♥

  10. 10.

    skye (August 18, 2010)

    i wish there were stores like this in america!

  11. 11.

    Yuna (August 19, 2010)

    New York is always left out… =<

  12. 12.

    uma chan... (August 19, 2010)


  13. 13.

    Danika (August 20, 2010)

    So cute!

    vani is looking awesome!!! I love her rising sun hair♥

    Nafrayou and Princesse Pudding are also looking mighty cute while representing France/International Dokidokiers!!

    Sadly, I’m not near any of the locations so everyone who goes make sure you take lots of pictures for us who can’t make it!!!

  14. 14.

    FIre Lush (August 20, 2010)

    Fantastic! Lots of inspiration here! So bright and happy, thank you

  15. 15.

    Julianne (August 21, 2010)

    I loved it, pity that here in Brazil is too hot to use such clothing. Kawaii *-*

  16. 16.

    Annie (August 21, 2010)

    Ahhhhh! Why are they going to 2 cities in California?! They should at least go to the east coast too…
    & there are lots of Kawaii-loving girls in Chicago like myself!

  17. 17.

    […] (via TokyoFashion.com) […]

  18. 18.

    Sora (August 21, 2010)

    Ouow ! This is Nafrayou O_O

  19. 19.

    guava (August 22, 2010)

    I really love the one pair of pants!!!
    I want them so much haha

    Why not in NYC??
    I could have made that one TT^TT

  20. 20.

    Nico (August 22, 2010)

    Only in Japan. Fashion overload!

  21. 21.

    Dominique (August 23, 2010)

    wow… I wouldn’t competley dress like them but I’ put some of their pieces in to my own stye.

  22. 22.

    Faith (August 23, 2010)

    The kimono is so kawaii :D I love it. I like the rest, but their a little bit too much for me. Maybe I would take some stuff and put it with my own style.

  23. 23.

    AION (August 24, 2010)

    this isnt just simply just over the top its WAY!!!!!!!!!!!!!! over the top. too much stuff to wear so why not wear all of it huh?? anyways you have my ratings, forward march with it – im curious to see how far it goes. IKE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  24. 24.

    […] onde pudemos ver o estilo Harajuku em todo seu splendor. Veja a programação da turnê aqui. [TokyoFashion] #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; […]

  25. 25.

    Tsuki (August 29, 2010)

    Thank you very much for this article and the pictures above! I’m sad not lived in Paris ! T_T

  26. 26.

    Krizd (August 30, 2010)

    You are so losers to delete my post again.

  27. 27.

    kat (August 30, 2010)

    ahhh wayyyyyy too much pink!

  28. 28.

    amanda (August 31, 2010)

    they’re so adorable!

  29. 29.

    Harajukulvr_liz (September 1, 2010)

    I am soooo glad it’s coming to L.A.! I’M THERE!!!

  30. 30.

    GALifornia (September 2, 2010)

    im going to the party in LA! cant wait!!! going with the gyaru cali gals and the cali lolita community! see ya there!

  31. 31.

    […] Tokyo Fashion Chocolates […]

  32. 32.

    April (September 3, 2010)

    I just LOVE 6% DOKIDOKI. I own so much of their stuff, its all so electric candy cute <3 Pity nothing like this ever comes to Australia :(

  33. 33.

    Berry (September 3, 2010)

    Seeing these girls makes me tear up, it would whether I liked their style or not. (I do, but that’s not relevant to what I’m trying to say.)
    Just seeing them being so many and just having fun, with such brilliant smiles, it gives me back a little of the hope I had lost for humanity.

    So keep rocking girls! You’re beautiful.

  34. 34.

    victoriaa (September 3, 2010)

    this stuff is really uglyy u guys r corny if u think this is fashion come to ny its sooo much better thn tht junk lmaoooooooooo

  35. 35.

    […] reported previously, Japanese fashion brand 6%DokiDoki is currently on a whirlwind world tour. The Harajuku Kawaii Experience made its first stop outside of Japan in London on August 21st as part of the Japanese Art […]

  36. 36.

    […] 6%DokiDoki “Harajuku Kawaii Experience” in Paris Posted on September 10, 2010 in: Tokyo Fashion News, Tokyo Street Snaps|Be the first to Comment » Share Harajuku fashion brand 6%DokiDoki is in the midst of a world tour promoting their vision of “Kawaii Anarchy” to fashion lovers across Europe and America. TokyoFashion.com has been reporting on each stop on the world tour – dubbed the Harajuku Kawaii Experience 2010. […]

  37. 37.

    AJUKU GIRLS (September 12, 2010)

    AJUKU GIRLS had a blast at your event tonight!!!! thank you for having us! luv you Yuma and Vani! xo the Ajuku Girls! come say hi to us on twitter.com/ajukugirls

  38. 38.

    […] and parade around town with other hot babes. Check out pictures from 6%DOKIDOKI’s recent Fashion Walk in […]

  39. 39.

    […] Experience 2010″ world tour. Earlier this month, we brought you coverage from their events in Harajuku, London, and Paris. After leaving Europe, the 6%DOKIDOKI crew made their way to the West Coast of […]

  40. 40.

    aliyah (January 14, 2011)

    i love all these outfits

  41. 41.

    […] is Vani, the well-known 6%DokiDoki shop girl who took part in last year’s Harajuku Kawaii Experience. Her blue hair and bold makeup identify her as a trendsetter. (Check the photos below for a […]

  42. 42.

    […] VAIN on the 6%DOKIDOKI 206 itinerary. Read about all their local business stops here + check out TokyoFashion.com pictures from the 2010 6%DOKIDOKI World Tour to get an idea of what the line’s all about. We […]

  43. 43.

    […] year, we covered the madness as Harajuku fashion brand 6%DOKIDOKI took their “Kawaii Anarchy” tour to Europe and America. Last month, everyone’s favorite “Sensational Lovely […]

  44. 44.

    Norma (July 28, 2011)

    HEY have seen three of those chicks before , one in another picks in here and another one in a nail art video they come out!!! the girl taller and skinnier , american!!! badass!!! loved you nails btw !!!

    HERE LEAVE THE LINK how they get their nails done!!

  45. 45.

    Sagara (August 6, 2011)

    Ну, почему у меня всегда такие чулки до колен спадают? А у них так высоко держатся :(((( кто-то знает секрет?

  46. 46.

    vhivied (March 16, 2012)

    doki ^_^ doki
    kirei desu ne !

  47. 47.

    […] legit: the peasants look like Pennsylvanian’s from 100 years ago, the dignitaries look like Harujuku models, but it sort of fits into the […]

  48. 48.

    foxface (July 9, 2012)

    omg i love these outfits! soooooo cute! lol!

  49. 49.

    foxface (July 9, 2012)


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