Month: July 2011

This 19-year-old Japanese college student told us that her name is Yojo. We met Yojo on the street in Harajuku. Yojo is wearing a Dolly Kei-influenced outfit featuring a camisole from the Shimokitazawa resale shop Haight & Ashbury over a

A magnificently dressed Japanese crowd - including numerous Dolly Kei girls - converged on Aoyama earlier this month to celebrate the third anniversary of Grimoire - one of Tokyo’s most beloved vintage clothing boutiques. Everyone here at TokyoFashion.com is a

It's that time of year again - the time when fashionable young Japanese head for the famous-throughout-Japan biannual LaForet Harajuku Grand Bazar sale. The Summer 2011 LaForet Grand Bazar kicked off on Wednesday July 20th, and will run through Monday

Here's Yuki, a 24-year-old who works in the apparel industry. We photographed her in Harajuku wearing a short white blouse embellished with beads at the neckline and a stylish black cotton and chiffon skirt. Both pieces are from Honey mi

Here's a fun Japanese couple, wearing matching white creepers, who we ran into in Harajuku. We previously photographed them this spring in Shibuya, also wearing their white creepers. The wavy-haired 23-year-old guy on the left is a self-described "furita". His

This cute girl with blonde hair wrapped in large double buns is 22-year-old Mimeko, a G2? staffer who also runs the MEtA accessories brand. We see Mimeko around Harajuku often and she always looks cute! Her outfit consists of a

Here's someone that most of you already know - it's Vani, the famous-in-Harajuku 6%DOKIDOKI shop girl! If Vani was a video game character, her special power would be stunning people with the awesomeness of her hairstyle. Besides the bright pink

This cute Japanese girl with yellow-tipped hair is Atsuko Yamada. Like her friend Haruka Shimizu, Atsuko is a model and spokesperson for the Japanese fashion brand Jouetie. We ran into them walking together on the street in Harajuku. Atsuko's outfit

This cute girl is a 21-year-old student that we photographed in Shinjuku. She's wearing a Comme des Garcons "Play Heart" t-shirt with a bright high-waisted skirt from Zara. She's also wearing black tights and a pair of unique pointed-toe buckled

Masuwaka Tsubasa is many things. She's a gyaru fashion goddess looked up to by millions of Japanese girls, she's the star of hundreds (or maybe thousands?) of ad campaigns and promotions, she's the face of too many beauty products to