The independent Japanese street fashion brand HEIHEI will debut their 2014 A/W collection "Dalmatians" in Shibuya from September 19-21st. The new HEIHEI collection takes inspiration from cute dalmatians that enchanted the designer's childhood, mixed with plaids, denim, and other elements

Tokyo's famous street fashion scene has long been powered by an ever-changing group of independent Japanese and international designers. Another force - one which has been increasing exponentially in the last decade - is Tokyo's diverse lineup of specialty vintage

Summers in Japan are a time to get together with friends and enjoy fireworks festivals. For fans of traditional Japanese fashion, these festivals are a chance to see people wearing beautiful yukata (casual summer kimono). [We recently posted a video

M.Y.O.B is an independent Japanese fashion brand best known for its transparent ear cuffs and die cut accessories. We see M.Y.O.B items being worn on the streets of Harajuku often, and the brand has been championed by popular artists and

Japanese fashion brand Vive Vagina is best known for their trademark vagina-print tights, which are popular with many young women in Tokyo's street fashion scene. The brand was launched in 2011 by well-known Japanese model si oux. The first collection

Shojono Tomo is a Japanese artist who is perhaps best know for creating colorful kawaii fashion worn by Japanese celebrities like Kyary Pamyu Pamyu and international stars including Nicki Minaj. We see people sporting her manga-illustrated tote bags and tights

Elleanor is a 19-year-old Japanese girl who spends much of her life in Harajuku. In addition to working at two popular Harajuku clothing shops, she is regularly street snapped by Japanese fashion magazines and street style websites. When we first

Styles of the 1980s and 1990s are extremely popular in today's Japanese street fashion scene. While smaller Tokyo neighborhoods like Koenji, Nakameguro, and Shimokitazawa lay claim to countless resale and vintage shops, Japan's most influential vintage boutiques are located in

Sebastian Masuda is one of Japan's top evangelists of kawaii culture. In addition to launching 6%DOKIDOKI - his iconic "Sensational Kawaii" shop and brand - in Harajuku almost 20 years ago, Sebastian has hosted countless kawaii-centric events and talk shows

Hirari Ikeda is one of Tokyo's top street fashion icons. She is creative, unpredictable, and original in a way that sets her apart from everyone else in the Japanese street fashion scene. Even though she's been super busy lately (music