Brands: Mam Avantgarde

Cindy and Franky are the designers of the popular-in-Tokyo fashion brand Devilish (sometimes spelled Devil666ish). They are both originally from Taiwan. Cindy is wearing a Devilish cross t-shirt dress with a sheer skirt, Avantgarde Harajuku skeleton tattoo tights, and studded

Shoshipoyo is a 19-year-old Japanese fashion student who within the last year has become one of the new street style icons of Harajuku. We see him around Harajuku several times a week, and he's always hard to miss. In addition

Followers of Harajuku street fashion will recognize Shoshipoyo. He's an 18-year-old fashion business student who has become one of the most recognizable new Harajuku street snap personalities of 2014. On this night, his hair was short and blue (but it

When Japanese legwear brand Avantgarde opened their underground Harajuku boutique in the fall of 2011, no one could have predicted how big of an influence it would have on the neighborhood - and on the wider Japanese street fashion scene.

Shoshipoyo and Yana are two Harajuku guys who often catch our eye around Harajuku. You might remember them from their previous street snaps. 18-year-old Shoshipoyo - on the left with pink hair and facial piercings - is wearing an oversized

Ena is a shop staff at the influential Tokyo legwear boutique Avantgarde Harajuku. We spotted her near the shop and asked her if we could grab a few quick street snaps. Ena's look features a pretty blue and pink dip

Momo is a well-known personality around the streets of Harajuku. She works at the popular legwear shop Avantgarde Harajuku. In addition to her pink hair, Momo is wearing a coat from the vintage boutique Bubbles Harajuku over a sweater and

Ena is a striking 22-year-old girl who we met on the street in Harajuku. Her rainbow hair & futuristic fashion caught our eye right away. Ena is wearing an outfit that features a gold and black net top from Dog

Choco Moo is everywhere. From her high profile collaborations with Japanese fashion brands and musicians (including Kyary Pamyu Pamyu) to praise from top K-Pop groups to magazine appearances and recent gallery shows in Tokyo, Los Angeles, and New York, Choco

Avantgarde Harajuku is the hippest legwear shop in Tokyo. Their tights and stockings are worn by everyone from kids in the Tokyo street fashion scene to top Japanese and international celebrities. Neon Genesis Evangelion is one of the most influential