Brands: Sanrio

Here is the always-awesome Minami from one of Harajuku's most famous footwear shops, Tokyo Bopper. Like the rest of the Tokyo Bopper family, we see Minami frequently around the streets of Harajuku. Whenever we spot her, we find ourselves impressed

Blogs and magazines have been buzzing for months about the first ever exclusive fashion collaboration between Japan's Sanrio and the international powerhouse Forever 21. The "Forever 21 For Hello Kitty Collection" finally landed with a splash last night in stores

Last week, right here at Tokyo Fashion, I delivered a hard-hitting report on summer bikinis for the big-haired and bejeweled style tribe known in Japan as "hime gyaru" (princess girls). But the question remains, what do these fair maidens wear

Marina and Mikki are two Japanese girls we met near Takeshita Dori in Harajuku. We don't snap too many lolitas, but the combined power of their pink and blue Sweet Lolita outfits won us over in this case! On the

Attention Hello Kitty fans and lovers of all things sparkling and glittery: the world-famous Kitty has teamed up with Austrian crystal brand Swarovski for a special "House of Hello Kitty" event at Omotesando Hills in Tokyo. From Thursday, June 30th

This cool Japanese guy is Junnyan. He’s wearing a bright plaid suit from Milk Boy over a green graphic t-shirt from W&LT. He’s carrying a dotted Hello Kitty bag from Sanrio and his purple leather gloves, which are decorated with

Kito and Hana have put together cute dolly outfits with matching pinafore dresses from Angelic Pretty. They each have a wig that coordinates with their dress. Their 6%DokiDoki accessories include large hair bows, hair ornaments and plastic pins. Kito and

This 21-year-old Japanese guy and 22-year-old Japanese girl were photographed in Harajuku. The guy's name is Yuppi and he works at Kinji. Most of Yuppi's outfit - which includes a leopard print hat, glasses, neck warmer, oversized jacket, and baggy