Tag: Brand Profiles

Tokyo's famous street fashion scene has long been powered by an ever-changing group of independent Japanese and international designers. Another force - one which has been increasing exponentially in the last decade - is Tokyo's diverse lineup of specialty vintage

Harajuku is known around the world for its ever-changing street fashion. Trends come and go week to week. What's new is suddenly old. What's next is always what's important. While many Harajuku shops boom and bust before their two-year lease

Nude N Rude is known for its alternative Tokyo boutique and edgy Japanese fashion brand. But the Nude N Rude founders' vision goes even further - encompassing music, art, and a way of life. Nude N Rude supports an underground

There are many cool indie shops and fashion brands that exist only in Harajuku. These are the stores that give Harajuku its personality by catering mostly to the adventurous Japanese kids you see in FRUiTS Magazine, here on TokyoFashion, and

Japanese fashion brand LagunaMoon - part of the MARK-STYLER group (Emoda, Murua, Mercuryduo, etc.) - will be celebrating its 5th anniversary this fall. As part of the celebration, the brand has announced that British supermodel Kate Moss will be the

Sad news from Harajuku: Dicokick - the quirky accessories shop located on Cat Street - will close its doors on Sunday, July 24th. When the Dicokick boutique first opened in April 2009, we were so impressed by the brand's unique

Designed by Asami Kusugami, Snidel is one of the fastest growing Japanese street fashion brands today. Snidel opened its first store on Cat Street in Harajuku on April 2005. It has since opened stores in Shibuya, Shinjuku, Nagoya, Yokohama, and

Sad news from Tokyo for lovers of cute, quirky Japanese fashion: the Harajuku-based fashion brand Banana Fish, famous for its kawaii character-based clothing designs, suddenly and unexpectedly shut its doors last week. The entire operation - including all physical stores

Shibuya, once famous for its dizzying array of subcultures such as backstreet b-boys, super-tanned ganguro and gaudy gyaru and gyaruo, has been going through something of a face lift. Fast fashion giants H&M and Uniqlo, and sportswear brands such as

Wonder Rocket is a Japanese fashion brand known for their cute girly clothing which appeals to many high school and junior high girls in Tokyo. The brand has become famous in Harajuku for their Takeshita Dori shops that feature rabbit-headed