The popular online Japanese shopping mall ZozoResort has announced a new partnership with theBillionaire Boys Club / Ice Cream made-in-Japan streetwear brands. On July 1st, Zozo is going to add a new exclusive shop to their website called "The Ice

The 2009 edition of Japan's famous Fuji Rock summer music festival doesn't start until the end of next month, but the t-shirts for the event went on sale this weekend in Tokyo at a special popup shop in front of

Converse Japan has a cool ad campaign going on right now called MYDENTITY. The ads - billboards, magazine advertising, and TV spots - all show Japanese schoolgirls and Japanese schoolboys dressed in school uniforms and wearing various different Converse shoes,

H&M Harajuku is currently collaborating with American singer Katy Perry and other bands, artists, and fashion designers as part of the DAA project. DAA stands for Designers Against AIDS and all of the H&M stores worldwide are promoting the sale

UT Harajuku has launched a special artist collaboration project to celebrate the 30th anniversary of the legendary Japanese video game Pac-Man. The special project brings together Uniqlo, Namco/Bandai, and six Japanese and international artists and designers to create limited edition

Later this week, Nike Japan and Tower Records are teaming up to present a free JRock show in Yoyogi Park with Nico Touches the Walls, Grapevine, and other bands. The free Yoyogi Park concert on May 27th is a way

Got a chance to hit the Tokyo Gay Pride Festival over the weekend and took some photos of the fashion going on there. For some reason, this year's Pride Festival seemed a little less busy than previous years, but the

Popular Japanese underwear brand Tutuanna has opened a new shop for it's Royal Green Label brand on Spain Zaka in the Shibuya neighborhood of Tokyo. The new shop is located at the bottom of Spain-Zaka on the same side of

The Japanese fashion brand Mercibeaucoup, by designer Eri Utsugi, recently launched a line of clothing in collaboration with the popular American comic character Snoopy. Mercibeaucoup has done some Snoopy items in the past, but there are a bunch of new

The big news in late April 2009 in Harajuku was the Forever 21 opening, but there were plenty of other things going on as well. One of those things was the launch of the new Matthew Williamson collection at H&M.