Fairy-kei is a Japanese fashion tribe based around a very “cute” look that is often seen on young women the Harajuku area of Tokyo. Girls who are into Fairy-kei often wear pastel colors including pink, purple, and yellow. Common clothing items in Fairy-kei outfits include tulle skirts, cute graphic t-shirts, and 1980s toys, plush animals and charms as accessories. Some of the top fashion brands in the Fairy-kei scene include Spank!!!, 6%DOKIDOKI, Nile Perch, and ManiaQ.
This is Maririn, a friendly 16-year-old Japanese student who we met in Harajuku. The purples and pastels of her look are a color palette we commonly see worn by Harajuku's fairy kei girls. Maririn outfit features a layered school uniform-inspired
Meet Sayu, a 16-year-old Japanese student - carrying a pink bunny - that we ran into on the street in Harajuku. Sayu's Fairy Kei-influenced outfit features a pink satin jacket that says "Pink Ladies" on the back, a dress from
This Japanese girl - dressed head-to-toe in pink - is 18-year-old Yamamoto. We met her in Harajuku. Yamamoto's outfit includes a t-shirt from Super Loves under a Don Quijote parka, a multi-colored pannier skirt from a shop at LaForet Harajuku,
Harajuku Fashion Walk is an event that brings together members of many of Tokyo's fashion subcultures, including Lolita, Fairy-kei, Mori, Dolly, Gothic, and Decora. While the fashion on display at HFW may be diverse, everyone comes out for similar reasons
This cute girl with shiny bangs and long curls is Moko. She's wearing an outfit that features several brands popular with fans of Fairy Kei fashion. Her tops are a bunny-print t-shirt (the artwork looks like Nile Perch, but not
There are certain people who can cheer you up just by existing. Tavuchi - the head of Koenji's iconic 1980s-inspired shop and fashion brand SPANK! - is one of those people. She's always cute, always smiley, and just way too
Nile Perch hasn’t always been a leading name in Japanese Fairy-kei fashion. More than 25 years ago it was a simple polo-shirt brand with a fish logo (the Nile Perch) inspired by Lacoste's famous crocodile insignia. It’s the longevity and
Longtime TokyoFashion.com readers know that we've been fans of Spinns Harajuku since even before the shop opened last year. Spinns brought their funky street vibe directly to the heart of Harajuku, an area that has been infiltrated by international fast
This is Vani, the well-known 6%DokiDoki shop girl who took part in last year's Harajuku Kawaii Experience. Her blue hair and bold makeup make her very easy to spot when we run into her - quite often these days -
This cute 18-year-old Japanese girl is a student and also works at the Kinji resale clothing store in Harajuku. She's wearing a mostly pink and purple color palette that includes a Mickey & Minnie Mouse t-shirt bought resale at Kinji,
