The 12th edition of Tokyo Fashion Week – officially called either “Mercedes-Benz Fashion Week Tokyo” or “Japan Fashion Week in Tokyo” (JFW) – has begun. The main events and runway shows of Mercedes-Benz Fashion Week Tokyo 2012 Spring/Summer edition run from October 16th through October 23, 2011.

This is the first time that Mercedes-Benz is the event’s title sponsor in Japan. However, the luxury car company is the main sponsor for other major fashion events around the world – including those in Berlin, Miami, and New York. Makeup company Maybelline is also sponsoring JFW this time around. With the support of large corporate sponsors, many people in the Japanese fashion industry are hoping that this this year’s Japan Fashion Week will be the first step towards wider international recognition for the event.

Mercedes Benz Fashion Week Tokyo

The official schedule for the 2012 S/S Mercedes Benz Fashion Week Tokyo lists an impressive 50 runways shows. Besides the runway collections, Fashion Week also includes numerous exhibitions, parties, and other events around Tokyo (and the surrounding areas). In addition to all of the official events, there will be plenty of unofficial satellite shows, parties, and exhibitions as well.

As usual, TokyoFashion.com has several photographers, writers, and others reporting from all over Tokyo this week. We are pretty sure that we won’t be able to cover 100% of the goings on during Japan Fashion Week, but we promise to do our best! Besides our main reports and high resolution photographs here on the site, please be sure to check out our Facebook page and Twitter feeds for additional updates. Also, don’t forget that we offer a free mobile app for both iPhone and Android so you can easily follow Japan Fashion Week while you’re away from your PC!

Here are our latest Tokyo Fashion Week 2012 S/S stories:

Whiz Limited 2012 S/S CollectionWhiz Limited 2012 S/S Collection

Pictures of the Whiz Limited 2012 S/S Collection runway show at Plaza1F Canopy Square during Japan Fashion Week in Tokyo.
Discovered 2012 S/S CollectionDiscovered 2012 S/S Collection

Pictures of the Discovered 2012 S/S Collection runway show at Galleria B1F Deck during Japan Fashion Week in Tokyo.
Phenomenon 2012 S/S CollectionPhenomenon 2012 S/S Collection

Pictures of the Phenomenon 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Plumpynuts 2012 S/S CollectionPlumpynuts 2012 S/S Collection

Pictures of the plumpynuts 2012 S/S Collection runway show at Plaza 1F Canopy Square during Japan Fashion Week in Tokyo.
Facetasm 2012 S/S CollectionFacetasm 2012 S/S Collection

Pictures of the Facetasm 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Soe 2012 S/S CollectionSoe 2012 S/S Collection

Pictures of the soe 2012 S/S Collection during Japan Fashion Week in Tokyo.
SASQUATCHfabrix 2012 S/S CollectionSASQUATCHfabrix 2012 S/S Collection

Pictures of the SASQUATCHfabrix 2012 S/S show at Tokyo Midtown during Japan Fashion Week in Tokyo.
AMBELL 2012 S/S CollectionAMBELL 2012 S/S Collection

Pictures of the AMBELL 2012 S/S Collection show at the Mercedes-Benz Connection during Japan Fashion Week in Tokyo.
Keita Maruyama Tokyo Paris 2012 S/SKeita Maruyama Tokyo Paris 2012 S/S

Pictures of the Keita Maruyama Tokyo Paris 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Molfic 2012 S/S CollectionMolfic 2012 S/S Collection

Pictures of the Molfic 2012 S/S Collection runway show at the Mercedes-Benz Connection during Japan Fashion Week in Tokyo.
Hisui 2012 S/S CollectionHisui 2012 S/S Collection

Pictures of the Hisui 2012 S/S Collection runway show at roomsLINK during Japan Fashion Week in Tokyo.
Banal Chic Bizarre “Old Future” – Womenswear 2012 S/SBanal Chic Bizarre “Old Future” – Womenswear 2012 S/S

Pictures of the Banal Chic Bizarre 2012 S/S womenswear show at belle salle SHIBUYA FIRST during Japan Fashion Week in Tokyo.
Banal Chic Bizarre “Vivid Ranger” – Menswear 2012 S/SBanal Chic Bizarre “Vivid Ranger” – Menswear 2012 S/S

Pictures of the Banal Chic Bizarre 2012 S/S menswear show at belle salle SHIBUYA FIRST during Japan Fashion Week in Tokyo.
Junya Tashiro 2012 S/S CollectionJunya Tashiro 2012 S/S Collection

Pictures of the Junya Tashiro 2012 S/S runway show in collaboration with Sachika at Belle Epoque College of Beauty during Japan Fashion Week in Tokyo.
Somarta 2012 S/S CollectionSomarta 2012 S/S Collection

Pictures of the Somarta 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Christian Dada 2012 S/S – SIGNAL / NOIZEChristian Dada 2012 S/S – SIGNAL / NOIZE

Pictures of the Christian Dada 2012 S/S “SIGNAL / NOIZE” show during Japan Fashion Week in Tokyo.
Ne-net 2012 S/S CollectionNe-net 2012 S/S Collection

Pictures of the Ne-net 2012 S/S Collection runway show at EBIS303 during Japan Fashion Week in Tokyo.
araisara 2012 S/S Collectionaraisara 2012 S/S Collection

Pictures of the araisara 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Alice Black 2012 S/S Jewelry CollectionAlice Black 2012 S/S Jewelry Collection

Pictures of the Alice Black 2012 S/S accessory collection previewed during Japan Fashion Week in Tokyo.
Takahiro Kawaguchi by atlier.Ta.a.Na 2012 S/S CollectionTakahiro Kawaguchi by atlier.Ta.a.Na 2012 S/S Collection

Pictures of the Takahiro Kawaguchi by atlier.Ta.a.Na 2012 S/S Collection runway show at Tokyo’s Belle epoque College of Beauty during Japan Fashion Week in Tokyo.
Johan Ku 2012 S/S Collection – The Two FacesJohan Ku 2012 S/S Collection – The Two Faces

Pictures of the Johan Ku 2012 S/S Collection runway show at Harajuku Quest Hall during Japan Fashion Week in Tokyo.
The Dress & Co. HIDEAKI SAKAGUCHI 2012 S/S CollectionThe Dress & Co. HIDEAKI SAKAGUCHI 2012 S/S Collection

Pictures of the The Dress & Co. HIDEAKI SAKAGUCHI 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Yoshio Kubo 2012 S/S CollectionYoshio Kubo 2012 S/S Collection

Pictures of the Yoshio Kubo 2012 S/S Collection runway show at roomslink during Japan Fashion Week in Tokyo.
Shiroma 2012 S/S CollectionShiroma 2012 S/S Collection

Pictures of the Shiroma 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Jenny Fax 2012 S/S CollectionJenny Fax 2012 S/S Collection

Pictures of the Jenny Fax 2012 S/S Collection runway show at roomslink during Japan Fashion Week in Tokyo.
Etw.Vonneguet 2012 S/S CollectionEtw.Vonneguet 2012 S/S Collection

Pictures of the Etw.Vonneguet 2012 S/S Collection show at Gallery Conceal Shibuya during Japan Fashion Week in Tokyo.
Ato 2012 S/S CollectionAto 2012 S/S Collection

Pictures of the Ato 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
A Degree Fahrenheit 2012 S/S CollectionA Degree Fahrenheit 2012 S/S Collection

Pictures of the A Degree Fahrenheit 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
Yasutoshi Ezumi 2012 S/S CollectionYasutoshi Ezumi 2012 S/S Collection

Pictures of the Yasutoshi Ezumi 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
HEADL_INER 2012 S/S CollectionHEADL_INER 2012 S/S Collection

Pictures of the HEADL_INER 2012 S/S Collection runway show at roomsLINK during Japan Fashion Week in Tokyo.
Everlasting Sprout 2012 S/S CollectionEverlasting Sprout 2012 S/S Collection

Pictures of the Everlasting Sprout 2012 S/S Collection runway show at Tokyo Midtown during Japan Fashion Week in Tokyo.
fur fur 2012 S/S Collectionfur fur 2012 S/S Collection

Pictures of the fur fur 2012 S/S Collection show at Laforet Museum Harajuku during Japan Fashion Week in Tokyo.
G.V.G.V. 2012 S/S CollectionG.V.G.V. 2012 S/S Collection

Pictures of the G.V.G.V. 2012 S/S Collection runway show at belle salle SHIBUYA FIRST during Japan Fashion Week in Tokyo.
Nozomi Ishiguro 2012 S/S – Cream Puffs & Coup d’etatNozomi Ishiguro 2012 S/S Collection

Pictures of the Nozomi Ishiguro Haute Couture 2012 S/S Collection runway show – titled “shūkurīmu to kūdetā” – at Chichibunomiya Rugby Stadium during Japan Fashion Week in Tokyo.
aptform 2012 S/S Concept Videoaptform 2012 S/S Concept Video

The aptform 2012 S/S collection concept video released during Japan Fashion Week in Tokyo.
Motonari Ono 2012 S/S CollectionMotonari Ono 2012 S/S Collection

Pictures of the Motonari Ono 2012 Spring/Summer cabaret-themed show during Japan Fashion Week.
Mercedes-Benz C-Class Coupe Premier x Vantan at Tokyo Fashion WeekMercedes-Benz C-Class Coupe Premier x Vantan at Tokyo Fashion Week

Pictures of the Mercedes-Benz C-Class Coupe Premier and Vantan X-SEED fashion show at Mercedes-Benz Connection during Japan Fashion Week in Tokyo.
Theatre Products 2012 S/S CollectionTheatre Products 2012 S/S Collection

Pictures of the Theatre Products 2012 Spring/Summer show on a historic sailing ship in the port of Yokohama during Japan Fashion Week.
Paul Smith 2012 S/SPaul Smith 2012 S/S Collection

Pictures of the Paul Smith 2012 Spring/Summer show at Tokyo Midtown – the first show of this Japan Fashion Week.

 

Also check out the street snaps we’re taking around Tokyo during JFW 2012 S/S – Coming Soon!

 

External links related to Japan Fashion Week in Tokyo:

See also:
– our JFW #11 Coverage: Tokyo Fashion Week 2011 S/S
– our JFW #10 Coverage: Tokyo Fashion Week 2010-11 A/W